DEVELOP : Jurnal Ekonomi Pembangunan merupakan jurnal ilmiah yang dikelola oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis Muhammadiyah Bekasi, dan diterbitkan oleh Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Institut Bisnis Muhammadiyah Bekasi. Jurnal DEVELOP membahas kajian terkait bidang Ekonomi Moneter, Ekonomi Internasional, Ekonomi Perdagangan, Ekonomi Industri, Ekonomi Perkotaan dan Wilayah (Regional), Ekonomi Publik, Ekonomi SDA & lingkungan, dan Ekonomi SDA & Energi. Jurnal DEVELOP terbit dua kali setahun (semester genap terbit bulan Februari dan semester ganjil terbit bulan Agustus).
Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis (FEB), Institut Bisnis Muhammadiyah (IBM) Bekasi
STRATEGI PEMBIAYAAN SYARIAH DALAM PENGEMBANGAN INDUSTRI PERJALANAN UMROH DAN HAJI DI KOTA BEKASI
Ibadah Umroh dan Haji merupakan sarana umat muslim untuk mendekatkan diri kepada Allah, dengan Haji sebagai rukun Islam kelima. Permintaan layanan perjalanan umroh dan haji meningkat di Indonesia, termasuk di Kota Bekasi. Namun, biaya yang tinggi menjadi kendala bagi sebagian jamaah. Pembiayaan syariah menjadi solusi penting, meskipun masih menghadapi kendala. Studi ini bertujuan untuk mengidentifikasi strategi pembiayaan syariah efektif di Kota Bekasi, dengan fokus pada Trihamas Finance Syariah. Metode penelitian kualitatif digunakan dengan wawancara mendalam dan observasi partisipan. Hasil penelitian menunjukkan bahwa Trihamas Finance Syariah memiliki potensi signifikan dalam mendukung industri perjalanan umroh dan haji di Kota Bekasi. Keunggulan seperti pengalaman, kredibilitas, dan jaringan strategis ditemukan melalui analisis SWOT. Peluang untuk ekspansi pasar dan digitalisasi layanan pembiayaan juga tersedia. Tantangan meliputi ketidakstabilan ekonomi dan regulasi pemerintah yang ketat. Strategi matang, seperti optimalisasi potensi dan kepatuhan terhadap prinsip syariah, diperlukan untuk mengatasi tantangan tersebut. Kontribusi Trihamas terhadap pembangunan ekonomi Kota Bekasi termasuk pertumbuhan ekonomi lokal, penciptaan lapangan kerja, dan peningkatan pendapatan daerah. Dengan strategi yang tepat, Trihamas Finance Syariah dapat menjadi pemimpin dalam industri ini, membawa manfaat ekonomi dan sosial bagi Kota Bekasi.
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PENGARUH TINGKAT KEMISKINAN DAN PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TENGAH 2018-2022
Penelitian ini menggunakan metode kuantitatif yang berkonsentrasi untuk mengetahui Pengaruh Kemiskinan dan Pendidikan terhadap Pertumbuhan Ekonomi pada Provinsi Jawa Tengah pada rentang waktu 2018 hingga 2022. Data dikumpulkan dengan cara melakukan pengamatan, mencatat dan mempelajari uraian-uraian dari buku, jurnal penelitian terdahulu, skripsi dan mengakses data dari perpustakaan Badan Pusat Statistik (BPS) Provinsi Jawa Tengah. Teknik pengumpulan data dalam penelitian ini yaitu dengan data sekunder yang berarti informasi didapatkan atau dicatat oleh pihak lain. Pengumpulan berupa data time series dan cross section dari tahun 2018-2022 yang diperoleh dari Badan Pusat Statistik (BPS) dan Instansi terkait. Dari analisis yang dilakukan, penelitian mendapatkan hasil bahwa pengaruh tingkat kemiskinan berpengaruh terhadap pertumbuhan ekonomi, hal ini terbukti dari hasil peritungan dan pengujian yang telah dilakukan bahwa pendidikan dapat berpengaruh positif baik secara parsial atau simultan. Kemudian pengaruh pendidikan terhadap pertumbuhan ekonomi di Provinsi Jawa Tengah 2018-2022 mendapatkan hasil positif, hal ini diketahui setelah dilakukan pengujian terhadap data mendapatkan hasil pengaruh positif dan signifikan. Serta adanya pengaruh positif pada pengaruh tingkat kemiskinan dan pendidikan terhadap pertumbuhan ekonomi di Provinsi Jawa Tengah 2018-2022.
PENGARUH TINGKAT KESEHATAN DAN PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI PER KAPITA DI KOTA BEKASI 2017-2022
Penelitian ini menggunakan metode kuantitatif. Penelitian ini bertujuan untuk menganalisis pengaruh tingkat kesehatan dan pendidikan terhadap pertumbuhan ekonomi perkapita di Kota Bekasi. Data dikumpulkan melalui pengamatan dan mencatat serta mempelajari uraian-uraian dari buku, jurnal penelitian terdahulu, skripsi serta mengakses data dari perpustakaan Badan Pusat Statistik Kota Bekasi. Teknik pengumpulan data dalam penelitian ini dengan data sekunder yang informasi didapatkan atau dicatat oleh pihak lain. Pengumpulan data berupa data time series dari tahun 2017-2022 yang diperoleh dari Badan Pusat Statistik. Hasil penelitian menunjukkan bahwa angka kesakitan dan pendidikan berpengaruh negatif terhadap pertumbuhan ekonomi perkapita di Kota Bekasi, hal ini terbukti dari hasil perhitungan dan pengujian yang telah dilakukan. Sedangkan angka variabel dummy covid-19 berpengaruh positif terhadap pertumbuhan ekonomi perkapita di Kota Bekasi 2017-2022.
ANALISIS POTENSI EKONOMI DI PROVINSI DKI JAKARTA PADA PERIODE 2018-2022
Hasil analisis Location Quotient (LQ) menunjukkan bahwa dari kabupaten/kota di Provinsi DKI Jakarta, terdapat 5 kota/kabupaten yang terdiri dari sektor listrik, gas, dan air bersih, serta sektor bangunan, perdagangan, dan jasa. Sebanyak 4 kota/kabupaten terdiri dari sektor transportasi dan pergudangan, dan 3 kota/kabupaten terdiri dari sektor keuangan, real estate, jasa perusahaan, dan sektor pengolahan. Hasil analisis Tipologi Klassen menunjukkan bahwa Jakarta Barat dan Jakarta Utara termasuk dalam Tipologi Maju dan Berkembang Pesat (I), dan tidak ada yang termasuk dalam Tipologi Berkembang Cepat (III). Kota Jakarta Pusat termasuk dalam Tipologi Maju Tapi Tertekan (II), dan 3 kota/kabupaten lainnya termasuk dalam Tipologi Wilayah Relatif Tinggi (KL). Hasil Analisis Indeks Williamson menunjukkan bahwa 6 kota dan kabupaten di Provinsi DKI Jakarta menunjukkan ketimpangan pendapatan. Jakarta Selatan memiliki nilai indeks tertinggi dan Jakarta Timur memiliki nilai indeks terendah. Hasil Analisis Shift-Share di Provinsi DKI Jakarta dari tahun 2018-2022 menunjukkan bahwa setiap kota atau kabupaten termasuk dalam kategori pertumbuhan yang sangat cepat dan peran wilayahnya tinggi, ditunjukkan oleh hasil Dij yang positif, kecuali pada tahun 2020 di mana semua kota/kabupaten memiliki nilai negatif.
Dampak Digital Ekonomi Terhadap Kesejahteraan Masyarakat
Seluruh dunia digambarkan dengan perubahan besar-besaran yang menghambat seluruh aspek kehidupan. Perubahan yang diakibatkan oleh perkembangan sistem peradaban manusia saat ini tidak lepas dari perkembangan ekonomi dan hal inilah yang disebut dengan dinamika ekonomi. Dinamika ekonomi digital mengacu pada perubahan dan pergeseran yang terjadi dalam perekonomian sebagai akibat langsung dari perkembangan teknologi digital. Hal ini melibatkan penggunaan teknologi informasi dan komunikasi (TIK) dan internet untuk memfasilitasi transaksi bisnis, pertukaran informasi, dan interaksi antar pelaku ekonomi. Penelitian ini berupaya menjelaskan bagaimana keberadaan ekonomi digital mampu mendorong dan menghasilkan kesejahteraan yang baik bagi masyarakat Indonesia pada khususnya. Kebaruan dalam penelitian ini adalah belum ditemukan penelitian serupa yang menjelaskan dampak dinamika perubahan kegiatan perekonomian yang saat ini berbasis digitalisasi yang berdampak langsung terhadap kesejahteraan masyarakat.
IMPLEMENTASI BAURAN PEMASARAN PADA UMKM SAMBAL BAKAR COBEK BEKASI
This research was conducted at the production house of the Sambal Bakar Cobek Bekasi micro, small and medium enterprise (MSMEs) at Plaza Taman Harapan Baru, North Bekasi which discussed matters related to the marketing mix. The purpose of this study was to analyze the application of the marketing mix to MSME Sambal Bakar Cobek. This study used qualitative method, the subjects of this study were its owners, employees, and customers, with data collection methods namely interviews, observation, and documentation so that they can dig deeper into the findings. Data analysis consisted of data collection, data reduction, data presentation, and verification of findings. The results of this study indicate that product innovation, pricing, selection of promotional media, and sales locations play an important role in determining marketing strategy.
Copyright (c) 2023 DEVELOP : Jurnal Ekonomi Pembangunan
ANALISIS POTENSI EKONOMI KABUPATEN/KOTA DI DAERAH ISTIMEWA YOGYAKARTA TAHUN 2018-2021
The purpose of this study is to determine the economic potential of regencies/cities in the Special Region of Yogyakarta through the basic sectors owned by each regencies/cities, classification of regencies/cities, and the speed of growth of the economic sectors owned by each regencies/cities. This study uses a quantitative descriptive approach and uses the Location Quality, Klassen Typology, and Shift Share analysis tools. The results of the Location Quotients analysis show that the leading sectors owned by the City of Yogyakarta are the Financial Services and Insurance sectors; Sleman Regency's leading sector is the Corporate Services sector; the leading sectors of Bantul and Gunungkidul Regencies are the Agriculture, Forestry and Fisheries sectors; The leading sector of Kulonprogo Regency is the Mining and Quarrying sector. From the results of the Klassen Typology analysis, it can be seen that the regencies/cities included in the classification as developed and fast growing regions are the City of Yogyakarta and the Regency of Sleman. Meanwhile, the districts of Bantul, Kulonprogo and Gunungkidul are categorized as relatively underdeveloped areas. From the Shift Share analysis results, it can be seen that the net shift value (Dij) shows that almost all sectors in all districts/cities in DIY have a positive value (+). This gives an indication that the entire sector is classified as progressive. However, the mining and quarrying sector in Yogyakarta City and Gunungkidul Regency has a negative value (-), which means that the sector is less profitable for GRDP growth.
PENGARUH PROMOSI DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN JASA MAKEUP ARTIS
This study aims to find out about promotions on Instagram @imdproject whether the Promotion variable (X) affects Consumer Purchase Interest on Instagram social media @imdproject (Y). The population in this study were customers who had ordered makeup artist services on social media Instagram @imdproject with a population of 97 followers using the Non-Probability Sampling technique, saturated sample method with a quantitative approach. Using a questionnaire/questionnaire data collection technique, the analysis technique uses a 5-point Likert scale. Data analysis techniques using instrument analysis testing research, classical assumptions, and hypothesis testing with the help of the SPSS application program version 26. And the results of this study note that the promotion variable (X1) has a significance value of 0.000 with a beta value of unstandardized coefficients of 0.494. These results indicate that the significance value is less than 0.05, which means that H1 supported and H0 rejected. Based on these results, it can be concluded that the promotion variable (X1) is stated to have a positive and significant effect on the purchase intention variable (Y).
ANALISIS STRATEGI PEMASARAN BUDIDAYA IKAN LELE DAMAR TERHADAP PENINGKATAN PENJUALAN
The purpose of this study was to determine the marketing strategy used by Damar Catfish Farm. the marketing strategy that has not been efficient and effective causes the sales target not to be achieved. the respondents in this study amounted to 6 respondents, namely 2 owners, 2 competitors, and 2 buyers. the method used by researchers in conducting this study is descriptive method, with a qualitative approach that aims to describe systematically, factually and accurately. The analysis used descriptive analysis and swot analysis. from the swot results, there are still opportunities in marketing, so digital marketing and social media marketing strategies must be improved. the conclusion is that sales can reach the target, if the marketing strategy is carried out efficiently and on target.
STRATEGI BAURAN PEMASARAN 7P TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN GUDEG JOGJA BU ROTO - BEKASI
This research conducted at Gudeg Jogja Bu Roto Restaurant in Mustika Jaya Bekasi which discussed matters related to the 7P Marketing Mix. The purpose of this study is to analyze the application of 7P Marketing Mix at Gudeg Jogja Bu Roto Restaurant. This research used qualitative methods which are the subjects of this study are its owners, employees and customers at Rumah Makan Gudeg Jogja Bu Roto with data collection methods namely interviews, observations and documentation, so that they can dig deeper into the findings. For data analysis consists of data collection, data reduction, data presentation, and verification of findings. The results of this study showed that the quality of raw materials, product variants, location, price and promotion, determines and plays an important role in determining marketing strategies.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI PT. CATURKARDA DEPO BANGUNAN Tbk. GERAI DEPO BANGUNAN BEKASI
This research was motivated by the increasing number of consumers who switched to shopping at supermarkets rather than traditional markets. The purpose of this study is to determine the influence of promotion and service quality on purchasing decisions at PT Caturkarda Depo Bangunan Tbk. Bekasi Building Depot Outlet. This research is a quantitative research with a sample of 100 respondents and the population in this study is customers of Bekasi Building Depot Supermarket. This study used Likert scale questionnaire method, literature, and observation. The significance figure is 0.000. Where the significance value is 0.000 < 0.5, which means Ho is rejected and Ha is accepted or promotion variables influence purchasing decisions at Supermarket Depot Gedung Bekasi. The result of the partial test (Test t) that there is an influence between promotion and service quality on purchasing decisions. The significance figure is 0.000. Where the significance value is 0.000 < 0.5, which means Ho is rejected and Ha is accept ed or promotion variables influence purchasing decisions at Depo Gedung Bekasi Supermarket. The percentage that contributes the influence of Promotion and Purchase Decision to Purchase Decision, namely R2 = 0.310, contains the understanding that 31% (0.310 x 100%) contributes promotion variables and service quality variables to purchasing decisions. While the remaining 69% is influenced by other factors (100% -31%).
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MEREK MAYBELLINE
This study aims to determine the effect of brand image and product quality on purchasing decisions for Maybelline brand cosmetics in the Dusun II community of Lubang Buaya Village. The majority of people in Lubang Buaya Village use Maybelline products even though the product price is quite expensive compared to other brands such as Emina, Pixy and so on, so researchers want to research by minimizing the research variables, namely brand image and product quality. The number of samples used was 98 people who had bought, used Maybelline cosmetics and were registered as residents of Dusun II, Lubang Buaya Village. The analysis method used is descriptive analysis method and multiple linear regression analysis with SPSS 25.0 For Windows application. The results showed that brand image has a positive and significant effect on purchasing decisions with the results of the t-test sig value. 0.000 <0.05, and product quality also has a positive and significant effect on purchasing decisions with the results of the t-test sig value. 0,000 < 0,05. Brand image and product quality simultaneously on purchasing decisions, and the R square value of 66.4% of brand image variables and product quality shows the proportion of their influence on purchasing decisions for Maybelline brand cosmetics in the people of Dusun II, Lubang Buaya Village, Bekasi.
PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI PERUMAHAN VINEWOOD CITY BEKASI
A house, as a place of residence, plays a crucial role in fulfilling human needs. It serves not only as shelter but also as a center for family activities and investment. The function of a house has evolved from being merely a shelter to a place that encompasses various aspects of life. Criteria such as price, strategic location, solid building quality, and comfortable environment are increasingly emphasized. The research method employed in this study is quantitative descriptive research. This type of research aims to understand the values of individual variables, whether one or more, that are independent in nature without establishing relationships among them. In this study, the connected variables are Price (X1), Location (X2), and Purchase Decision (Y). The analysis is conducted through classic assumption testing, multiple linear regression analysis, hypothesis testing, as well as validity and reliability tests. All data analyses are processed using the statistical software SPSS (Statistical Product and Service Solutions) Version 25. The results of this study indicate: 1) both Price and Location variables have a positive and significant simultaneous influence on the house purchasing decisions in Vinewood City Housing, Bekasi Regency. The calculated F-value (58.688) surpasses the critical F-table value (3.20), and the significance value (0.000) is lower than α = 5% (0.05); 2) individually, both Price and Location variables have a significant influence on house purchasing decisions. The t-value for Price (3.499) exceeds the t-table value (2.01537), and the tvalue for Location (7.006) is greater than the t-table value (2.01537).
PERBANDINGAN KEPUTUSAN PEMBELIAN MULTIVITAMIN MEREK HEMAVITON ACTION DAN HEMAVITON STAMINA PLUS DITINJAU DARI EKUITAS MEREKNYA PADA APOTEK HIDAYAH
This research aims to determine whether there is a significant difference in purchasing decisions between products with the same brand and the same price between Hemaviton Action and Hemaviton Stamina Plus in terms of brand equity elements consisting of brand awareness, brand association, perceived quality, brand loyalty. The problem in this study arises due to the large number of multivitamin brands on the market. Because in this case, it is very important for multivitamin companies to study purchasing decisions in order to develop effective marketing strategies. Companies must also create brand equity. Respondents involved in this study were consumers of Hemaviton Action and Hemaviton Stamina Plus with a total of 100 respondents. The distribution used incidental sampling technique. This research is a quantitative-comparative type. Data analysis techniques use descriptive analysis tests, data instruments, classical assumptions, and mann whitney hypothesis testing. The results showed that the significance of the purchasing decision variable was 0.001, namely (0.001 <0.05), which means that H0 is rejected Ha is accepted. The brand awareness element is 0.001, namely (0.001 <0.05) which means H0 is rejected Ha is accepted. The brand association element is 0.000, namely (0.000 <0.05) which means H0 is rejected Ha is accepted. The perceived quality element is 0.000, namely (0.000 <0.05) which means that H0 is rejected Ha is accepted. The brand loyalty element is 0.013, namely (0.013 <0.05) which means that H0 is rejected Ha is accepted. So it can be concluded that the results of the mann whitney test are significant differences in purchasing decision variables between Hemaviton Action and Hemaviton Stamina Plus in terms of brand equityelements consisting of brand awareness, brand association, perceived quality, brand loyalty.
TUJUH ANALISIS KETAHANAN EKONOMI UMKM DI MASA DAN PASCA PANDEMI STUDI KASUS: UMKM Z-CHICKEN BINAAN BAZNAS RI
The research on the economic resilience of SMEs will provide a profound understanding of the extent to which SMEs can withstand crises, adapt, and the factors that influence their adaptation success. Additionally, this research can also provide insights into effective policy support to strengthen the economic resilience of SMEs. The research methodology used in this study is descriptive qualitative method. The technique used in this research is interviews with Baznas RI as the manager of UMKM Z-Chicken. The research took place over 4 months, from January to May 2023. The research findings indicate that the steps taken by UMKM Z-Chicken to face the Covid-19 pandemic include market analysis, menu adjustments, setting affordable food prices, collaborating with local governments, offering special deals and promotions, as well as implementing health protocols. As an UMKM fostered by Baznas, UMKM Z-Chicken can expect support and assistance from Baznas in various forms during the Covid-19 pandemic, such as training and mentoring, business capital assistance, access to networks and markets, promotion and marketing, as well as technical and management assistance. Post-Covid-19 pandemic, UMKM Z-Chicken is faced with challenges that they need to overcome to recover and grow their business. Some challenges that UMKM Z-Chicken may face include slow economic recovery, intense competition, compliance with health protocols. However, UMKM Z-Chicken also has opportunities, such as increased demand for ready-to-eat food, changing consumer preferences, business model innovation, support from the government and financial institutions, as well as increased brand awareness.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTORAN CEPAT SAJI PIZZA HUT GRAND WISATA
In the fast-food industry, fast-food restaurants that offer pizza also play a significant role. In Indonesia, several brands like Pizza Hut, Domino's Pizza, and Paparons offer various pizza options to consumers. The growth in the number of dining establishments, especially in Bekasi Regency, further solidifies this consumption trend. However, amidst this growth, the number of visitors to Pizza Hut Grand Wisata Bekasi has experienced a year-on-year decline. Factors influencing this decline involve various aspects, including service quality that may not meet consumer expectations. This study aims to analyze the influence of service quality on customer satisfaction at Pizza Hut Grand Wisata Bekasi. In this study, researchers employ a quantitative approach since all data obtained are in the form of direct survey results or distributed questionnaires to customers. Data analysis techniques utilized in this research include scaling techniques, validity tests, and reliability tests. The results of this study affirm that good service quality at Pizza Hut Grand Wisata Bekasi significantly impacts customer satisfaction. While this parameter holds a primary role in shaping satisfaction, it's still essential to consider that other factors also contribute to forming consumer perceptions and satisfaction. These findings offer valuable insights for restaurants and similar businesses in their efforts to continuously enhance service quality and customer experience.
Copyright (c) 2022 DEVELOP : Jurnal Ekonomi Pembangunan
ANALISIS KUALITAS DAN FASILITAS PELAYANAN KESEHATAN PADA KLINIK PRATAMA UMI RAHMA KOTA BEKASI
This research aims to determine the quality and facilities of services and what are the obstacles in services at the Pratama Umi Rahma clinic, Bekasi City. This research was conducted at the Umi Pratama Clinic for 2 months, namely June-July. The research method used was observation and interviews by taking random samples for one week. Based on research that has been carried out, the service provided is good from various aspects, but needs to be improved. While the facilities provided at the Pratama clinic are quite complete, there is a need for additional units and equipment improvements
PENGARUH KUALITAS PRODUK DAN PELAYANAN PADA BENGKEL WISHNEW MOTOSHOP DI BEKASI UTARA
Motorcycles, like any other vehicle, require regular maintenance and repairs to maintain their performance and keep riders safe. Motorcycle workshops are places where motorcycle owners can perform routine maintenance, repairs, and upgrades on their vehicles. This study was conducted to determine the effect of product quality and service at Wishnew Motoshop Workshop. This research is a quantitative study with a sample of 80 customers and was taken with a nonprobability sampling sample, with the help of a questionnaire using purposive sampling techniques and multiple linear regression analysis. The results of data processing and data analysis show that product quality (X1) and service (X2) contribute 96% to purchasing decisions (Y) and the remaining 4% is influenced by variables not examined in this study. Based on the results that have been carried out, product quality and service fall into the perfect category. From this study it can be proven partially that product quality and service have an effect on purchasing decisions. And simultaneously there is a significant influence between product quality and service on purchasing decisions.
PENGARUH PANDEMI COVID-19 PADA PENJUALAN KEBULI ABUYA DI KOTA BEKASI
This study aims to determine the effect of decreasing sales turnover of abuya kebuli due to the covid 19 pandemic and to formulate an appropriate marketing strategy amid the covid 19 pandemic. raises optimism for MSMEs in opening a business in the midst of any difficult conditions as long as it is carried out with the right business marketing strategy. The research method used is qualitative research with a descriptive approach, the research was conducted on February 14 2022 to March 31 2022, with the subject of the MSME case in the food sector, namely Kebuli Abuya which sells various dishes with a distinctive Middle Eastern taste, the data collection technique in this research was interview , observation, and documentation. This research was coordinated by research lecturers as well as assisted by 7 students both in terms of data collection and field observations. Based on the SWOT analysis, Kebuli Abuya SMEs are located in square V, which means that they must implement a stability/growth strategy by implementing: 1) Setting standards and quality of products and services, 2) Setting prices that are able to compete, 3) Utilizing and empowering internal strengths, 4 ) Continue to innovate, market research and pay attention to consumer tastes.
STRATEGI PEMBANGUNAN KAWASAN PERUMAHAN YANG BERKELANJUTAN DI KOTA BERBATASAN DENGAN KAWASAN METROPOLITAN
The research was conducted with the aim to study and analyze and formulate a strategy for the development of housing areas in the city that borders the metropolitan area of case studies in Jatisampurna Subdistrict. and quantitative descriptive. The analysis technique used is the Analysis of Housing Area Development Policy, Analysis of Housing Area Development and SWOT Analysis to formulate a strategy for building a residential area in a city bordering the Megapolitan area of case studies in Jati Sampurna District. From the results of the analysis of the development of the population in the Central Java District in the next 20 years, the average population growth is 5.05% per year. the population in 2030 is 1.95 times greater than that of the population in 2010, in the sense that normally natural resource requirements will increase ± 1.95 times the land requirement in 2010. Up to the end of the planning year in the 2010-2030 RTRW in the District Jatisampurna, the proportion of unbuilt land still meets the requirements stipulated in Law No. 26 of 2007 concerning Spatial Planning, namely the availability (20% in the form of Public RTH and 10% in Private RTH) covering an area of 74.41 hectares. Problems that then arise in the District Jatisampurna after 2030 was almost said to have no land reserves for development because it only had 74.41 ha left so that the application of flats (Vertical) could meet the availability of land in the District of Jatisampurna which borders the Metropolitan. The recommendation of the research on the development of a residential area in a city bordering the Metropolitan case study in Jatisampurna Subdistrict is an Integrative Strategy, this must carry out its activities by integrating weaknesses and opportunities to overcome weaknesses by taking advantage of opportunities to collaborate with various elements in utilizing resources power in carrying out housing development areas, their location is very strategic and still within the attraction area and directly adjacent to the metropolitan city must carry out housing development that is evenly distributed to the region which can accommodate Horizontal housing needs, namely by Jatiranggon and Jatirangga, optimizing the support of stakeholders' role both by the government city and private sector in carrying out sustainable housing development.
PENGARUH TENAGA KERJA DAN TINGKAT PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TIMUR TAHUN 2018
The study determine about the effect of labor, about education partially, and simultaneously of economic growth in East Java Province in a period of 2018. Samples were taken using the entire population in East Java Province, which includes 38 cities and regencies in East Java. Descriptive statistics is, classical assumption test, hypothesis testing, multiple linear regression test, and the coefficient of determination test is a data analysis. Results of this study conclude that the obtained value of 6.037+(-0.025)X1+0.078X2 with a constant value of 6.037, it can be concluded that the labor variable has a impact on the Y variable. And the education variable has a positive relationship with Y, the lower the value of the workforce. employment means the lower the value of Economic Growth (Y). And the higher the value of education, the higher the economic growth (Y).
PENGARUH KEMISKINAN DAN TINGKAT PENGANGGURAN TERBUKA TERHADAP INDEKS PEMBANGUNAN MANUSIA DI PROVINSI JAWA TIMUR TAHUN 2018
The purpose of this study is to explain the effect of poverty and the open unemployment rate on economic growth in the province of East Java with the period used is 2018. Quantitative is the type of research with total sample of 38. The data used are secondary data obtained on the official website of the Central Statistics Agency of East Java Province. The method of data analysis used Descriptive Statistical Test, used Classical Assumption Test, and also used Hypothesis Testing. The conclusion from the results of this test is (1) Poverty has negative effect to the Human Development Index (HDI), namely -7.831 < 2.030 and sig value of 0.000 < from 0.05, (2) Open Unemployment Rate (TPT) does not have a positive effect. the Human Development Index (HDI) is 1.822 < 2.030 and a sig value of 0.077 > from 0.05, (3) Poverty and the Open Unemployment Rate (TPT) are 68.4% while the remaining 31.6% is influenced by other variables outside of Research Model.
PENGARUH KESEHATAN DAN TINGKAT KEMISKINAN TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TENGAH
This study aims to determine the Effect of Health, and Poverty Rate on Economic Growth in Central Java Province. With Economic Growth as dependent or bound variables and Health and Poverty Rate as independent variables or free variables. This type of research is Quantitative. The secondary data used in this study is documentation obtained from BPS (Central Statistics Agency) of Central Java Province. The sampling technique chosen is purposive sampling. The hypothesis was developed to see the influence of health and poverty rates on economic growth in Central Java. Hypothesis testing in this research is by using the method of Panel Data Regression Analysis and Multiple Regression Analysis. The results showed: 1) Health variables have a significant positive effect on economic growth in Central Java Province. 2) The variable poverty rate does not significantly affect economic growth. 3) Health variables, and poverty rates simultaneously have a positive and significant effect on economic growth in Central Java Province.
PENGENALAN KEWIRAUSAHAAN PEMBUATAN HANDSANITISER PADA SISWA DAN SISWI SMK MUHAMMADIYAH 1 KOTA BEKASI DENGAN PENERAPAN MODEL AL (ACTIVE LEARNING)
Secondary level education, especially SMK has a unique character in producing graduates who are ready to work. The real potential of SMK graduates is not only ready to work, but has a great opportunity to participate in developing the economy through entrepreneurship. On this basis, research on the development of entrepreneurship was then carried out on students of SMK Muhammadiyah 1 Bekasi using the AL (Active Learning) method. The basic principle of the AL method is the involvement of students in the active learning process of participants in the entrepreneurship. The type of business conveyed was the manufacture of Baitullah-scented Handsanitiser products with learning materials from the introduction of raw materials to the calculation of the Cost of Goods. Meanwhile, the AL learning stage itself starts from the delivery of material to the opportunity for students and students to make presentations. The results of the response of students and students to the implementation of Active Learning from the questionnaire obtained by 86% of students expressed satisfaction with this learning. However, there are still some students who are not satisfied to be able to review the improvements in the application of learning.
ANALISIS STRATEGI BISNIS DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA UMKM KEBULI ABUYA
This study aims to find out: 1) digital marketing applied by Kebuli Abuya, 2) the role of digital marketing in increasing sales of Kebuli Abuya, and; 3) identifying strength, weaknesses, opportunities, and threats available using SWOT, STP, Marketing Mix Analysis. The method used in this study is qualitative- descriptive research. Data collection is done by interview, observation, and documentation. The results of the study based on the SWOT analysis, the researchers then conducted an Internal Strategic Factors Analysis Summary (IFAS) analysis which showed that the internal aspects of the highest score were in service, food menu and brand image. Meanwhile, based on the External Strategic Factors Analysis Summary (EFAS) analysis, it shows that the growth of Kebuli Abuya is largely determined by the customers, how loyal customers are able to provide increased sales for Kebuli Abuya. Strategy side of practices digital marketing, Kedai Abuya through social media such as Instagram, Facebook, LinkedIn and other internet network that are connected to the reach of consumers (online food delivery)such as Go-food, Grabfood and Traveloka eat. The application of digital marketing by Kedai Abuya has an effect of 30% - 40% in helping the sale.
PELATIHAN DIGITAL MARKETING PRODUK DI YAYASAN TUNAS ALAM MULIA BANTARGEBANG BEKASI
Tunas Alam Mulia Foundation which is located in Bantargebang Bekasi is one of the foundations that has a household business. From this household business, it is hoped that it can support the daily needs of the residents of the foundation. Several household businesses have been endeavored by the Tunas Alam Mulia Foundation. However, in the efforts that have been done, there were several obstacles faced, one of which is marketing. This year's PKM (Pengabdian Kepada Masyarakat) activities were designed and implemented by IBM (Insitut Muhammadiyah Bekasi) Bekasi at the Alam Tunas Mulia Foundation to take the idea and initiate Digital Marketing Product Training activities to provide solutions to the obstacles faced by the Tunas Alam Mulia Foundation. This training was attended by selected 15 students of the Tunas Alam Mulia Foundation. This activity is carried out with the presentation method of providing material on Digital Marketing Products and marketing practices via social media and the internet.
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PENGARUH KONDISI SOSIAL EKONOMI MASYARAKAT TERHADAP MINAT BERSEKOLAH DI YAYASAN TUNAS MULIA BANTARGEBANG KOTA BEKASI
The influence of the socioeconomic conditions of parents on students' interest in school has been investigated at the Tunas Mulia Bantargebang Foundation, Bekasi City. The sample of this research is the parents of students as many as 30 respondents who are determined by random sampling of the total number of parents of students. This research is a quantitative study using a questionnaire instrument developed from an instrument grid. The data analysis technique used descriptive analysis. The results of this study indicate that: the economic conditions of the surrounding community, especially the parents / guardians of the Tunas Alam Mulia Foundation students, belong to the middle to lower scale, where the average community does not have a steady income.
PENGARUH PEMBELAJARAN DI SEKOLAH ALAM TUNAS MULIA TERHADAP KETERAMPILAN DALAM MENINGKATKAN EKONOMI SISWA
This study aims to find out the effect of learning at the Alam Tunas Mulia school, Bantar Gebang on skills in improving student economics. There are three research questions that the researcher summarizes based on the field survey at the school, namely; 1. How are the environmental conditions and facilities of the Alam Tunas school in support of learning economic skills. 2. How are the effects of catfish, duck, chicken and hydroponic farming facilities to improve the skills of students and schools and 3. How can catfishes, ducks, chicken and hydroponic farming facilities improve the economy of students and schools. Researchers found answers to research questions that based on the data obtained that the effect of learning at Tunas Mulia school on skills in improving student economics, there are elements that support this result, namely the existence of three curricums that are applied, namely; 1. The TahfidzCurriculum. 2. The School of Nature Curriculum. 3. Curricum packages A and B.
PELATIHAN BRANDING PRODUK DI YAYASAN TUNAS ALAM BANTAR GEBANG BEKASI
Various problems such as decreased purchasing power of hydroponic red spinach chip products, product packaging is still very simple and the absence of a brand on the packaging and lack of ability in branding strategies in product packaging, this is an idea Pengabdian Kepada Masyarakat (PKM) which makes it a challenge to solved and the solution was found to be applied at the Tunas Alam Mulia Foundation, the shortage of planting methods using hydroponic techniques was able to be resolved properly, it's just that the weakness is the lack of ability in the branding strategy carried out because so far the packaging of the product is still very simple and there is no brand on the packaging. The branding training program raises a weakness in terms of selling hydroponic red spinach chips products at the Tunas Alam Mulia Foundation and provides solutions to these problems and the activities or training that have been provided are very useful for them, broaden their horizons with a wide range, can even provide an overview for make better product in future.
STRATEGI PERENCANAAN PENGEMBANGAN SEKOLAH ALAM TUNAS MULIA UNTUK KESEJAHTERAAN EKONOMI MASYARAKAT DI BANTAR GEBANG – BEKASI
This study aims to determine the planning strategy for the development of the natural school development of the Tunas Mulia Bantar Gebang school for the economic welfare of the community. The method used in the research is qualitative with a descriptive approach, this research was conducted on February 15th to March 29th , 2021, with the subjects of Tunas Alam Mulia School students and with a sample of 30 students parents, the data collection techniques in this research were interviews, observation, and documentation. Based on the SWOT analysis above, the main strategy is an Integrative Strategy, this shows that in the Yayasan Tunas Mulia, it must carry out its activities by integrating weaknesses and opportunities in order to overcome weaknesses by taking advantage of opportunities at the Yayasan Tunas Mulia