INTERPRETASI : Communication & Public Relation
type: channel
description: INTERPRETASI: Communication & Public Relations merupakan jurnal ilmiah yang dikelola oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis Muhammadiyah Bekasi, dan diterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Teknik dan Komunikasi Institut Bisnis Muhammadiyah Bekasi. Jurnal memuat hasil penelitian ilmiah dengan tema: Keilmuan Komunikasi, Public Relations, Media Industri, Marketing Pemasaran, sosiologi dan budaya. Jurnal ini terbit dua kali setahun (semester genap terbit bulan Juni dan semester ganjil terbit bulan Desember).
publisher: Program Studi Ilmu Komunikasi Fakultas Teknik dan Komunikasi Institut Bisnis Muhammadiyah Bekasi
language: en
publication name: INTERPRETASI : Communication & Public Relation
issn: 2746-7961
items: Framing Pemberitaan Perkembangan Artificial Intelligence (AI) Generatif di Media Online Detik.com dan Kompas.com
items: STRATEGI DIVISI CONTENT MARKETING DALAM MENINGKATKAN BRAND AWARENESS PRODUK SKINCARE DERBEAULE MELALUI APLIKASI TIKTOK
items: STRATEGI KOMUNIKASI GURU DALAM MENERAPKAN METODE PEMBELAJARAN BEYOND CENTER AND CIRCLE TIME (BCCT) UNTUK MEMBENTUK KARAKTER ANAK PADA SEKOLAH CERDAS UMMAT MADANI BEKASI
items: AUDIT KOMUNIKASI PROGRAM KAMPANYE “TEBAR KEHANGATAN” PT SNAPINDO WARLAB SUKSES
items: KOMUNIKASI BUDAYA MAJELIS ULAMA INDONESIA DALAM MENCEGAH KONFLIK KEAGAMAAN DI KOTA BEKASI
items: STRATEGI KOMUNIKASI PERSUASIF GURU UNTUK MENDORONG PARTISIPASI SISWA DALAM PEMBELAJARAN DI SDN TRIDAYASAKTI 02 TAMBUN BEKASI
items: PENGARUH KUALITAS PELAYANAN AGEN JNE TERHADAP KEPUASAN PELANGGAN
items: EVALUASI KOMUNIKASI PROGRAM KREASI DIRI SEBAGAI UPAYA PEMBENTUKAN KARAKTER SISWA SMPIT MUTIARA HIKMAH
items: GAYA KOMUNIKASI PIMPINAN DALAM MENGEMBANGKAN INOVASI PERUSAHAAN(STUDI MANAGER DIVISI FINANCE PT TAJ LOGISTIK INDONESIA)
items: AKTIVITAS KOMUNIKASI ORGANISASI PT MAKO ANUGRAH KREASINDO DALAM IMPLEMENTASI IKLIM KERJA (STUDI PADA MAKO CAKE & BAKERY CIBINONG CITY MALL)
items: PELATIHAN KOMUNIKASI AGILE DALAM PRAKTEK BRAND LEADERSHIP DI IKABOGA INDONESIA
items: PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PENGELOLAAN MEDIA SOSIAL INSTAGRAM @DUACOFFEE
items: UPAYA BAGIAN PELAYANAN DALAM MEMBENTUK CITRA POSITIF PASIEN PADA KLINIK HARMY MEDIKA
items: KOMUNIKASI POLITIK CALON LEGISLATIF PEREMPUAN PDI PERJUANGAN PADA PEMILU LEGISLATIF 2024 DI KABUPATEN BEKASI
items: ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA IKLAN “PASTI PUAS DI BLIBLI TIPU-TIPU“
items: STRATEGI MARKETING PUBLIC RELATIONS PT ISS INDONESIA DALAM MEMPERKUAT CITRA PERUSAHAAN
items: EFEKTIVITAS E-GOVERNMENT DALAM MEWUJUDKAN SMART CITY DI KOTA BEKASI
items: MEDIA SOSIAL SEBAGAI SARANA KOMUNIKASI MASYARAKAT PERANTAUAN (STUDI DESKRIPTIF PENGGUNAAN WHATSSAPP GRUP PADA SUKU GUCI DT MARAJO KILANGAN)
items: PERENCANAAN KOMUNIKASI PUBLIK DP3AP2KB KOTA TANGERANG DALAM UPAYA PEMBERDAYAAN PEREMPUAN MENANGGULANGI PERSOALAN LINGKUP KEMISKINAN KELUARGA DIMASA PANDEMI COVID-19 (STUDI KASUS PROGRAM P2WKSS)
items: PERAN KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA KARYAWAN PT. KEIHIN INDONESIA
items: POLA KOMUNIKASI ORGANISASI KESATUAN AKSI MAHASISWA MUSLIM INDONESIA (KAMMI) DALAM MENINGKATKAN EKSISTENSINYA DI KOTA BEKASI
items: PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DALAM MENINGKATKAN KONSUMEN LAUNDRY SEPATU D’SHOES CARE BEKASI
items: PERAN PUBLIK RELATIONS DALAM ISU DAN KRISIS PT. PERTAMINA (PERSERO)
items: PENGARUH APLIKASI CANVA TERHADAP KREATIVITAS DESAIN KOMUNIKASI VISUAL PADA MAHASISWA MAGANG SCTV 2023
items: ANALISIS FRAMING PEMBERITAAN JOKOWI MINTA DIKRITIK DI MEDIA ONLINE TIMES INDONESIA DAN TEMPO.CO (ANALISIS FRAMING BERITA TIMES INDONESIA DAN TEMPO.CO PERIODE FEBRUARI 2023)
items: PENGARUH KOMUNIKASI VERBAL BERBENTUK SINDIRAN ORANG TUA TERHADAP PERUBAHAN PERILAKU PEMUDA DI PERUMAHAN TAMAN ALAMANDA KABUPATEN BEKASI
items: KEPEMIMPINAN DALAM ORGANISASI DI ERA DUNIA VIRTUAL
items: PESAN LAYANAN MRT (MODA RAYA TERPADU) TERHADAP KEPATUHAN PENUMPANG
items: PENGARUH SEMINAR PRA-KERJA DALAM PENGEMBANGAN SELF CONCEPT (STUDI KASUS PADA KARANG TARUNA DI DESA MUKTIWARI, CIBITUNG)
items: REPRESENTASI SENSUALITAS PEREMPUAN DALAM IKLAN ZILINGO (STUDI SEMIOTIKA DENGAN CHARLES SANDERS PIERCE)

Framing Pemberitaan Perkembangan Artificial Intelligence (AI) Generatif di Media Online Detik.com dan Kompas.com
type: item
description: Penelitian ini menganalisis kecenderungan framing dengan model analisis framing Robert N. Entman terhadap pemberitaan media online Detik.com dan Kompas.com terkait perkembangan Artificial Intelligence (AI) generatif pada media terkemuka Tanah Air yakni Detik.com dan Kompas.com. Penelitian ini bertujuan untuk mengungkap bagaimana kedua media mengkonstruksi narasi tentang AI generatif dalam pemberitaannya. Penelitian dilakukan melalui pendekatan kualitatif dengan metode analisis isi terhadap 20 artikel berita Detik.com dan Kompas.com. Hasil penelitian menunjukkan bahwa kedua media cenderung membingkai pemberitaan tentang AI secara tidak tunggal tapi tetap menekankan narasi pada aspek ancaman dan risiko AI generatif, terutama terhadap lapangan kerja, etika, dan keberlangsungan media itu sendiri. Meski demikian, perbedaannya adalah Detik.com cenderung membingkai AI sebagai ancaman multidimensi yang berpotensi menimbulkan distrupsi pada aspek keamanan individu, ekonomi, dan lingkungan. Sedangkan Kompas.com lebih dominan membingkai AI sebagai sebuah dilema yang menuntut adaptasi manusia. Kedua media sepakat peluang signifikan pada sektor seperti pendidikan dan bisnis. Perbedaan lainnya adalah Detik.com menyorot kelemahan sifat manusia sebagai penyebab masalah, sementara Kompas.com lebih pada perkembangan teknologi sebagai keniscayaan dan kurangnya adaptasi manusia. Temuan ini mengindikasikan bahwa pemberitaan media arus utama masih cenderung bersifat problem-driven dan berpotensi membentuk persepsi publik yang defensif terhadap teknologi. Oleh karena itu, media diharapkan dapat mengambil peran yang lebih seimbang dan konstruktif dalam menginformasikan isu-isu teknologi masa depan
subject: Articles
  topic: section
subject: AI Generatif
  topic: keywords
subject: Framing
  topic: keywords
subject: Media Online
  topic: keywords
subject: Entman
  topic: keywords
subject: Detik.com
  topic: keywords
subject: Kompas.com
  topic: keywords
creator: Tri Suharman
creator: Firdausi R. Nisa
creator: Rifa Haniya S
creator: Alpian
creator: Muhamad Naufal
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2025-06-01
publication date: 2025-06-01
starting page: 126
ending page: 174

STRATEGI DIVISI CONTENT MARKETING DALAM MENINGKATKAN BRAND AWARENESS PRODUK SKINCARE DERBEAULE MELALUI APLIKASI TIKTOK
type: item
description: Penelitian ini bertujuan untuk mengetahui strategi divisi Content Marketing dalam meningkatkan Brand Awareness produk skincare Derbeaule melalui aplikasi TikTok. Penelitian ini menggunakan paradigma post-positivisme dengan pendekatan kualitatif deskriptif serta metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi dari divisi Content Marketing PT Esbi BataraNiaga Indonesia serta beberapa pengikut akun TikTok Derbeaule. Hasil penelitian menunjukkan bahwa strategi content marketing yang diterapkan telah meningkatkan brand awareness produk Derbeaule di kalangan audiens TikTok. Hal ini dicapai melalui beberapa indikator utama, yaitu kesadaran merek (brand awareness), pengenalan merek (brand recognition), ingatan merek (brand recall) yang didukung oleh strategi engagement interaktif seperti fitur komentar dan stitch, serta preferensi merek (brand preference).Implikasi penelitian ini menunjukkan bahwa strategi content marketing yang berbasis engagement aktif di media sosial, terutamaTikTok, memiliki peran penting dalam meningkatkan brand awareness produk skincare lokal yang baru diluncurkan.
subject: Articles
  topic: section
subject: Brand Awareness
  topic: keywords
subject: Tiktok
  topic: keywords
subject: Skincare
  topic: keywords
subject: Content Marketing
  topic: keywords
creator: Reni Novia
creator: Firna Hanifa
creator: Novida Irawan
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2025-06-01
publication date: 2025-06-01
starting page: 106
ending page: 125
doi: 10.53990/interpretasi.v2i5.531

STRATEGI KOMUNIKASI GURU DALAM MENERAPKAN METODE PEMBELAJARAN BEYOND CENTER AND CIRCLE TIME (BCCT) UNTUK MEMBENTUK KARAKTER ANAK PADA SEKOLAH CERDAS UMMAT MADANI BEKASI
type: item
description: Komunikasi merupakan aspek penting dalam pembelajaran. Strategi komunikasi adalah suatu cara atau pendekatan yang digunakan untuk menyampaikan pesan kepada orang lain. Strategi komunikasi guru merupakan pola komunikasi yang digunakan oleh guru dalam menyampaikan materi pembelajaran kepada anak. Strategi komunikasi guru yang baik dapat membantu anak untuk memahami materi pembelajaran dengan mudah dan menyenangkan, dan dapat membantu anak untuk mengembangkan keterampilan sosial maupun emosionalnya. Berkaitan dengan hal tersebut, untuk membentuk karakter anak dapat dilakukan dengan berbagai cara, antara lain dengan strategi, pendekatan, metode, dan media pembelajaran yang tepat, salah satunya yaitu dengan metode pembelajaran Beyond Center and Circle Time (BCCT). Secara umum penelitian ini bertujuan untuk mengetahui strategi komunikasi guru dalam menerapkan metode pembelajaran Beyond Center and Circle Time (BCCT) untuk membentuk karakter anak pada Sekolah Cerdas Ummat Madani. Penelitian ini menggunakan paradigma konstruktivisme, sedangkan metode yang digunakan adalah metode penelitian kualitatif dengan pendeketan deskriptif dan observasi langsung dengan cara dokumentasi dan wawancara terhadap informan. Hasil penelitian ini menunjukkan bahwa terbentuknya karakter anak dalam metode pembelajaran BCCT karena adanya strategi komunikasi guru. Strategi komunikasi dalam metode BCCT sangat menguatkan bahasa. Bahasa adalah bagian terpenting dalam komunikasi, bahasa yang digunakan oleh guru merupakan alat bantu utama bagi anak untuk mengembangkan kosakata dan makna. Dengan menerapkan strategi komunikasi yang tepat, guru dapat menciptakan lingkungan belajar yang kondusif dan memotivasi anak untuk mengembangkan karakter positif.
subject: Articles
  topic: section
subject: Komunikasi
  topic: keywords
subject: Strategi Komunikasi
  topic: keywords
subject: Beyond Center and Circle Time
  topic: keywords
subject: Bahasa
  topic: keywords
subject: Karakter
  topic: keywords
creator: Budi Suswanto
creator: Usnul Khothimah Firdaus
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2025-06-01
publication date: 2025-06-01
starting page: 70
ending page: 84
doi: 10.53990/interpretasi.v2i5.528

AUDIT KOMUNIKASI PROGRAM KAMPANYE “TEBAR KEHANGATAN” PT SNAPINDO WARLAB SUKSES
type: item
description: Audit komunikasi diperlukan untuk mengukur efektivitas sistem komunikasi dalam organisasi. Penelitian ini bertujuan untuk menentukan model audit komunikasi pada program kampanye “Tebar Kehangatan” PT Snapindo Warlab Sukses, menilai dampaknya, serta mengidentifikasi hambatan yang terjadi. Pendekatan yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam terhadap enam staf di bawah pimpinan cabang Snapy Alam Sutera, Tangerang. Audit komunikasi dilakukan menggunakan model Profil Komunikasi Keorganisasian Pace & Faules yang mencakup variabel kepuasan organisasi, iklim komunikasi, kualitas media, kemudahan perolehan informasi, penyebaran informasi, muatan informasi, kemurnian pesan, dan budaya organisasi. Hasil penelitian menunjukkan bahwa implementasi program berjalan solid antara pimpinan cabang dan staf dengan iklim kerja yang suportif. Namun, dampak terhadap pelanggan kurang optimal karena peningkatan penjualan dan kepuasan pelanggan tidak signifikan. Hambatan yang ditemukan adalah hambatan semantik dan hambatan perilaku. Penelitian ini memberikan implikasi penting bagi perusahaan dalam melakukan evaluasi komunikasi internal guna meningkatkan efektivitas program kampanye.
subject: Articles
  topic: section
subject: Audit Komunikasi, Kampanye, Hambatan Komunikasi, Komunikasi Organisasi, Iklim Komunikasi
  topic: keywords
creator: Jamal Ismail
creator: Aminah Swarnawati
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2025-06-01
publication date: 2025-06-01
starting page: 85
ending page: 90

KOMUNIKASI BUDAYA MAJELIS ULAMA INDONESIA DALAM MENCEGAH KONFLIK KEAGAMAAN DI KOTA BEKASI
type: item
description: Komunikasi Budaya MUI Kota Bekasi diharapkan mampu menjangkau seluruh etnis yang mendiami kota dengan luas area 21.000 hektar, di timur Jakarta. Sebagai kota metropolitan, Kota Bekasi dihuni oleh masyarakat dari berbagai suku, seperti Batak, Melayu, Bugis-Makassar, Dayak, Ambon hingga Papua. Dengan latar belakang masyarakat yang heterogen itu, komunikasi budaya untuk mencegah konflik horizontal menjadi metode yang tepat.Pertanyaan mayor penelitian ini adalah, bagaimana komunikasi budaya Majelis Ulama Indonesia (MUI) Kota Bekasi bisa meredam konflik agama di Kota Bekasi? Pertanyaan mayor dijabarkan ke dalam pertanyaan minor di bawah ini, (1) Siapa aktor komunikasi yang mampu meredam konflik horizontal di Kota Bekasi? (2) Seperti apa komunikasi budaya bekerja dalam mendamaikan kelompok masyarakat yang berkonflik? (3) Atas dasar apa komunikasi budaya dapat menjadi resolusi konflik keagamaan? Penelitian ini berasumsi bahwa komunikasi budaya dapat mendamaikan konflik antar umat beragama karena ia menjangkau ruang humanis. Asumsi ini disandarkan aspek sebab-akibat konflik antar pemeluk agama yang diidentifikasi karena faktor egosentris. Konflik paling popular adalah konflik jemaat Gereja Huria Kristen Batak Protestan (HKBP) di kelurahan Ciketing Asem (2010), konflik gereja Santa Clara, Kecamatan Bekasi Utara (2017). Skala konflik terbuka dengan bukti terjadinya konflik fisik.Penelitian ini dilakukan secara kualitatif dengan pendekatan studi kasus. Teori yang digunakan dalam penelitian ini adalah teori negosiasi identitas (Stephen Littlejohn; 2017: 79-81) Teori ini mengemukakan bahwa identitas tertentu mempengaruhi interaksi komunikasi. Menggunakan paradigma kritis (criticism) sebagai landasan filosofis. Data primer bersumber dari hasil observasi serta wawancara mendalam kepada pimpinan dan pengurus MUI Kota Bekasi. Sedangkan data sekunder merupakan sumber kedua didapatkan dari dokumentasi untuk melengkapi data primer. Riset ini disandarkan pada konsep komunikasi budaya da…
subject: Articles
  topic: section
subject: Komunikasi Budaya
  topic: keywords
subject: Konflik agama
  topic: keywords
subject: Tabligh, ud’u
  topic: keywords
creator: Hamluddin
creator: Andi Faisal Bakti
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2025-06-01
publication date: 2025-06-01
starting page: 91
ending page: 105
doi: 10.53990/interpretasi.v2i5.476

STRATEGI KOMUNIKASI PERSUASIF GURU UNTUK MENDORONG PARTISIPASI SISWA DALAM PEMBELAJARAN DI SDN TRIDAYASAKTI 02 TAMBUN BEKASI
type: item
description: Komunikasi persuasif digunakan sebagai metode untuk memengaruhi atau mengajak seseorang individu dan kelompok untuk berbagai keperluan, termasuk dalam kegiatan belajar mengajar di sekolah. Hal ini tentunya akan berdampak pada perilaku siswa, perubahan siswa dari awal acuh tak acuh pada pelajaran menjadi aktif pada saat proses belajar mengajar. Oleh karna itu tentunya akan berdampak pada prestasi akademik siswa. Bagi siswa yang baru memasuki pendidikan sekolah dasar, tidak semua siswa memiliki partisipasi yang tinggi dalam proses pembelajaran. Hal ini dikarenakan pendidikan sebelumnya memiliki proses pembelajaran yang berbeda. Untuk menggunakan komunikasi persuasif, kita perlu menggunakan strategi persuasif khususnya kesan pertama, daya tarik, empati, motivasi, dan membangun kredibilitas. Hal ini menjadikan sebuah tujuan untuk mengetahui bagaimana strategi komunikasi persuasif guru dalam meningkatkan partisipasi siswa dalam pembelajaran di SDN Tridayasakti 02. Peneliti melaksanakan penelitian ini menggunakan paradigma Post-positivisme, sedangkan metode yang digunakan penelitian ini metode deskriptif kualitatif yaitu penelitian yang menyelidiki kondisi, keberadaan tempat, keadaan dan lainnya yang sudah dijelaskan dalam bentuk laporan. Pengumpulan data yang peneliti peroleh dalam penelitian ini adalah observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan dalam meningkatkan partisipasi siswa karena adanya strategi komunikasi persuasif mampu menerapkan proses pembelajaran yang sangat baik.
subject: Articles
  topic: section
subject: Strategi komunikasi
  topic: keywords
subject: komunikasi persuasif
  topic: keywords
subject: meningkatkan partisipasi
  topic: keywords
creator: Budi Suswanto
creator: Alya Tamara
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2024-12-01
publication date: 2024-12-01
starting page: 54
ending page: 69
doi: 10.53990/interpretasi.v5i1.432

PENGARUH KUALITAS PELAYANAN AGEN JNE TERHADAP KEPUASAN PELANGGAN
type: item
description: Penelitian ini bertujuan untuk mengetahui tentang pengaruh kualitas pelayanan Agen JNE Graha timur terhadap kepuasan pelanggan bertujuan untuk mengetahui apakah variabel X mempengaruhi variabel Y. hasil dari penelitian ini adanya pengaruh antara kualitas pelayanan Agen JNE Graha Timur terhadap kepuasan pelanggan yang ditunjukkan melalui hasil uji regresi linier sederhana memiliki nilai constanta 7,795 dengan hasil uji hipotesis t yang dilakukan bahwa nilai t hitungnya 11,235 lebih besar dari t tabel dengan nilai signifikan 0,000 dibawah 0,05, dan besaran pengaruhnya dapat dilihat dari koefisian determinasi r2 (square) = 0,674 atau 67,4%. Dengan melihat nilai koefisien determinasi yaitu 0,674 atau 67,4% mendekati angka 1, artinya pengaruh variabel X (Kualitas Pelayanan) terhadap variabel Y (Kepuasan Pelanggan) berada pada kategori kuat.
subject: Articles
  topic: section
subject: Kualitas Pelayanan
  topic: keywords
subject: Kepuasan Pelanggan
  topic: keywords
subject: JNE, Servqual
  topic: keywords
subject: Jasa Pengiriman
  topic: keywords
creator: Didik Priyadi
creator: hamluddin
creator: Zulkarnain Alfisyahrin
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2024-12-01
publication date: 2024-12-01
starting page: 41
ending page: 53
doi: 10.53990/interpretasi.v5i1.418

EVALUASI KOMUNIKASI PROGRAM KREASI DIRI SEBAGAI UPAYA PEMBENTUKAN KARAKTER SISWA SMPIT MUTIARA HIKMAH
type: item
description: Dewasa ini ditemukan banyaknya kasus kekerasan yang dilakukan individu, menjadi barometer mundurnya karakter positif, buruknya dunia pendidikan terjadi bukan hanya karena nilai akademik siswa yang buruk, namun juga terjadi karena moral siswanya buruk. Pendidikan karakter tentunya harus selalu diajarkan, ditanamkan, dilatih dan dicontohkan secara konsisten agar kemudian menjadi karakter baik bagi siswa. Tujuan penelitian ini untuk mengetahui proses evaluasi komunikasi pada program KREASI DIRI sebagai upaya dalam pembentukan karakter siswa pada kelas IX SMPIT Mutiara Hikmah. Teori yang digunakan dalam penelitian ini adalah teori evaluasi komunikasi didukung oleh konsep karakter. Metode penelitian yang digunakan adalah kualitatif dengan paradigma post postivism. Hasil penelitian menyimpulkan bahwa serkolah merancang program perndidikan berkarakter sersurai derngan yang digagas olerh SIDIKNAS, dalam perancanagannya serkolah jurga merngikurti targert-targert karakter yang akan dicapai yaitu KRErASI DIRI. Dalam prosersnya, ervalurasi komurnikasi dilaksanakan dalam bernturk rapat perkanan untuk membahas permasalahan yang dihadapi dalam mernjalankan program ini. Gur ur dapat mermahami derngan baik instrurksi ataur informasi yang diberikan, gur ur jurga serlalur merlakurkan permantauran terhadap siswa, gur ur jurga mermiliki kercakapan yang murmpurni dalam berkomurnikasi terhadap orangtura maurpurn sersama gur ur.
subject: Articles
  topic: section
subject: Program Kreasi Diri
  topic: keywords
subject: Pembentukan Karakter
  topic: keywords
subject: Karakter Siswa
  topic: keywords
subject: Pendidikan Karakter
  topic: keywords
subject: Evaluasi Komunikasi
  topic: keywords
creator: Dyah Ayu Putri Lestari
creator: Dede Sulaeman
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2024-12-01
publication date: 2024-12-01
starting page: 29
ending page: 40

GAYA KOMUNIKASI PIMPINAN DALAM MENGEMBANGKAN INOVASI PERUSAHAAN(STUDI MANAGER DIVISI FINANCE PT TAJ LOGISTIK INDONESIA)
type: item
description: Komunikasi memiliki peran yang sangat penting dalam menjalankan suatu pekerjaan pada perusahaan. Apabila tidak ada komunikasi, karyawan tidak akan mengetahui apa yang sedang dilakukan rekan-rekannya, pimpinan tidak dapat menerima masukan informasi dan tidak dapat memberikan instruksi. Seorang pemimpin mempunyai cara dan gaya komunikasi yang berbeda-beda. Gaya komunikasi seorang pimpinan harus sesuai dengan situasi dan kondisi suatu divisi atau perusahaan yang dipimpinnya, sehingga dapat dijadikan alat untuk memotivasi bawahan dan berujung pada peningkatan kinerja dan produktivitas dari bawahannya. Tujuan penelitian ini Untuk Mengetahui Gaya Komunikasi Pimpinan dalam mengembangkan inovasi perusahaan. Penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data menggunakan tektik observasi, wawancara dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Manager Finance menggunakan gaya komunikasi satu arah (The Controling Style) dan gaya komunikasi dua arah (The Equalitarian Style). Gaya komunikasi satu arah sangat sulit untuk meningkatkan kinerja karyawan dalam mengembangkan inovasi perusahaan. Gaya komunikasi dua arah sangat efektif digunakan dalam Divisi Finance, komunikasi dua arah akan meningkatkan kinerja karyawan. Manager Finance selalu mengharapkan feedback dari bawahannya. Dan dari feedback inilah yang akan menjadi pertimbangan Manager Finance untuk merealisasikan sistem kerja baru dalam mengembangkan inovasi perusahaan
subject: Articles
  topic: section
subject: Gaya komunikasi, Pimpinan dan Inovasi
  topic: keywords
subject: Gaya komunikasi
  topic: keywords
creator: Putri Rohana Dewi
creator: Budi Suswanto
creator: Anna Nurjannah
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2024-12-01
publication date: 2024-12-01
starting page: 13
ending page: 28

AKTIVITAS KOMUNIKASI ORGANISASI PT MAKO ANUGRAH KREASINDO DALAM IMPLEMENTASI IKLIM KERJA (STUDI PADA MAKO CAKE & BAKERY CIBINONG CITY MALL)
type: item
description: Penelitian ini bertujuan untuk untuk mengetahui pengorganisasian Informasi Mako Cake & Bakery Cibinong City Mall dalam implementasi iklim komunikasi organisasi yang efektif. Penelitian ini menggunakan paradigma post positivisme,dan menggunakan pendekatan kualitatif yang bersifat deskriptif, serta menggunakan metode penelitian studi kasus. Hasil penelitian menunjukkan bahwa aktivitas pengorganisasian informasi yang dilakukan sesuai dengan menerapkan teori informasi organisasi dengan sesuai yakni adanya implementasi dalam lingkungan informasi, ketidakjelasan informasi, aturan, dan siklus dalam organisasi. Hasil penelitian ini memiliki implikasi praktis bagi perusahaan unuk mengupayakan dan mempertahankan iklim komunikasi organisasi yang baik dengan memanfaatkan informasi komunikasi di dalam organisasi semaksimal mungkin. Peneliti menjelaskan megenai adanya proses pengorganisasin informasi yang terjalin dalam suatu organisasi dengan menerapkan teori informasi organisasi dan konsep iklim komunikasi organisasi yang telah dikaji.
subject: Articles
  topic: section
subject: Komunikasi
  topic: keywords
subject: Komunikasi Organisasi
  topic: keywords
subject: Iklim Komunikasi
  topic: keywords
subject: Aktivitas Komunikasi
  topic: keywords
creator: Reni Novia
creator: Nadella Leonanda
creator: Anna Nurjannah
rights: Copyright (c) 2025 INTERPRETASI : Communication & Public Relation
date: 2024-12-01
publication date: 2024-12-01
starting page: 1
ending page: 12
doi: 10.53990/interpretasi.v5i1.414

PELATIHAN KOMUNIKASI AGILE DALAM PRAKTEK BRAND LEADERSHIP DI IKABOGA INDONESIA
type: item
description: Struktur Organisasi yang linear dan pendekatan komunikasi organisasi mekanistik dan terpusat pada pemimpin membuat organisasi tidak berkembang, program organisasi tidak memiliki value sebagaimana kesan yang diterima oleh masyarakat boga Indonesia. Tujuan pelatihan ini memberikan pemahaman tentang komunikasi agile Ikaboga pusat sebagai organisasi dengan kapasitas brand yang dapat menuntun tindakan kepemimpinan brand diseluruh Indonesia, sehingga Ikaboga dapat membangun masyarakat boga Indonesia yang Profesional. Metode pelatihan yang dilakukan konsultasi dan advokasi untuk memberikan solusi solusi terkait kasus yang dihadapi organisasi. Hasil pelatihan ini adalah menjembatani solusi komunikasi organisasi pada anggota organisasi dalam praktek komunikasi yang lincah dan mengikuti perkembangan inovasi yang dirancang bersama dengan peserta pelatihan Ikaboga Indonesia pusat untuk menguatkan identitas organsisasi
subject: Articles
  topic: section
subject: Struktur Organisasi, Pelatihan Komunikasi,Brand Leardship
  topic: keywords
creator: Heni Gusfa
creator: Ponco Budi Sulistyo
creator: Retno Multrarti
rights: Copyright (c) 2024 INTERPRETASI : Communication & Public Relation
date: 2024-08-31
publication date: 2024-08-31
starting page: 136
ending page: 153
doi: 10.53990/interpretasi.v4i2.364

PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PENGELOLAAN MEDIA SOSIAL INSTAGRAM @DUACOFFEE
type: item
description: This research aims to explore the role of Public Relations in improving the company's image through managing social media Instagram @DuaCoffee through posts, stories and reels. and understand how Public Relations can play a role in building and maintaining a positive company image through managing Instagram social media. Samples come from customers, followers of Instagram @DuaCoffee through Public Relations activities carried out through the management of Instagram social media @DuaCoffee. The research method used is a qualitative approach using in-depth interview techniques with business owners and customers. The research results show that the role of Public Relations in managing social media Instagram @DuaCoffee has supported increasing customers and improving the company's image. Furthermore, it is hoped that it can provide input to companies in developing an effective role towards audiences and society. Understand the importance of Public Relations in building a company image through Instagram social media. This research will provide an understanding of the important role of Public Relations in improving the company's image through managing social media Instagram @DuaCoffee. The results of this research can be a basis for other companies to optimize efforts in managing social media by involving public relations. Researchers explain the importance of the role of Public Relations in building a company's image and maintaining good relations with audiences and the public. Through references from several previous studies such as journals, books and theses.
subject: Articles
  topic: section
subject: The Role Of Public Relations, Instagram Social Media, Company Image, Dua Coffee Shop.
  topic: keywords
creator: Muhamad Faisal Ramadhan
creator: Reni Novia
creator: Sri Hesti
rights: Copyright (c) 2024 INTERPRETASI : Communication & Public Relation https://drive.google.com/file/d/1y8-QLec9O68f8N7kkhjQLHPsgRTN_kD5/view?usp=sharing
date: 2024-06-01
publication date: 2024-06-01
starting page: 122
ending page: 135
doi: 10.53990/interpretasi.v4i2.347

UPAYA BAGIAN PELAYANAN DALAM MEMBENTUK CITRA POSITIF PASIEN PADA KLINIK HARMY MEDIKA
type: item
description: This research aims to determine the efforts of the service department in forming a positive image of patients at the Harmy Medika Bekasi Clinic. This research involves an interview process and data collection techniques using qualitative methods. Excellent service is caring for customers by providing the best service to facilitate the ease of fulfilling their needs and realizing their satisfaction, so that they are always generous to the Company, therefore this research is to identify problems involving the theory of excellent service in the A6 concept. The results of this research provide more in-depth knowledge regarding the conditions of health services that occur around the researcher. And becomes a reference for experience and application of knowledge gained during studies that is accepted by researchers both in theory and practice.
subject: Articles
  topic: section
subject: Excellent Service, Health Services, Positive Image, Services, Clinic.
  topic: keywords
creator: Mayang Ika Aprilliana
creator: Zulkarnain Alfisyafrin
creator: Reni Novia
rights: Copyright (c) 2024 INTERPRETASI : Communication & Public Relation https://drive.google.com/file/d/15A4_jrWih_1R1fo64Q6vlrR_qBhJpDjc/view?usp=sharing
date: 2024-06-01
publication date: 2024-06-01
starting page: 114
ending page: 121
doi: 10.53990/interpretasi.v4i2.346

KOMUNIKASI POLITIK CALON LEGISLATIF PEREMPUAN PDI PERJUANGAN PADA PEMILU LEGISLATIF 2024 DI KABUPATEN BEKASI
type: item
description: This study aims to determine the political communication strategy used by a particular political party, Partai Demokrasi Indonesia Perjuangan (PDIP) for female legislative candidates in the 2024 legislative elections in Bekasi Regency. The research used a descriptive qualitative approach. Data was collected using interview techniques with five informants. The results revealed a number of elements of political communication in relation to the PDIP's political communication strategy for female legislative candidates in the 2024 legislative elections. Party administrators as political communicators while providing direction to their female candidates. The political messages conveyed to the community focus on their abilities and background expertise to help the community which leads to voting. The channels used, in addition to social media, also use public communication channels, social communication and use MPP online-based applications. The political targets or targets of the candidates are quite broad, because they are not limited by targets from women's groups only, but are more general ranging from student groups, community members, and other community groups. The political communication strategy used by PDIP Bekasi Regency on female candidates in the 2024 legislative elections is a vertical political communication strategy, party administrators and female candidates in the context of providing direction from party administrators to female candidates through small meetings, technical guidance, consolidation and coordination
subject: Articles
  topic: section
subject: communication strategy, political communication, PDIP Bekasi Regency, female legislative candidates
  topic: keywords
creator: Kornelia Johana Dacosta
creator: Khoirul Anwari
rights: Copyright (c) 2024 INTERPRETASI : Communication & Public Relation https://drive.google.com/file/d/1PhxuKKXxW8WZCvtJ_pGn2OqqVGpTAUcD/view?usp=sharing
date: 2024-06-01
publication date: 2024-06-01
starting page: 67
ending page: 81
doi: 10.53990/interpretasi.v4i2.339

ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA IKLAN “PASTI PUAS DI BLIBLI TIPU-TIPU“
type: item
description: Iklan merupakan bagian dari komunikasi yang terdapat pesan di dalamnya namun dalam iklan tidak selalu memberi maksud tersurat secara langsung, melainkan terdapat makna tersirat melalui symbol, tanda dan sebagainya. Artikel ini menganalisis iklan "Pasti Puas Di Blibli Tanpa Tipu Tipu" dengan menggunakan kerangka pemikiran semiotika Ferdinand de Saussure. Artikel ini berfokus pada tanda-tanda verbal dan non-verbal yang terlibat dalam pembentukan makna iklan. Melalui pendekatan ini, artikel mengungkap bagaimana kata-kata seperti "Pasti Puas" dan "Tanpa Tipu Tipu" menjadi penanda yang merujuk pada konsep kepuasan dan kepercayaan. Analisis juga melibatkan dinamika hubungan antar-tanda, ekspresi visual, dan konsep arbitrer tanda dalam konteks budaya. Sejauh mana iklan ini berhasil menggabungkan elemen-elemen ini untuk membentuk narasi persuasif dan membangun citra positif Blibli menjadi fokus utama diskusi. Dengan merinci sistem semiotika iklan, artikel ini menyediakan wawasan mendalam tentang strategi komunikasi yang digunakan untuk menarik perhatian dan memengaruhi persepsi konsumen. Penelitian ini menerapkan metode kualitatif untuk menggali makna dan struktur semiotika dalam iklan Blibli. Data dikumpulkan dari iklan "Pasti Puas Di Blibli Tanpa Tipu Tipu" dalam format: teks dan gambar. Tujuan dari penulisan ini adalah untuk mengetahui penanda –petanda pada iklan "Pasti Puas Di Blibli Tanpa Tipu Tipu".
subject: Articles
  topic: section
subject: Semiotika, Saussure, Iklan Blibli, Penanda, Petanda
  topic: keywords
creator: Muhammad Raihan
creator: Catur Sunu Wijayanto
creator: Fitria Iswari
creator: Enny Nurcahyawati
rights: Copyright (c) 2024 INTERPRETASI : Communication & Public Relation https://drive.google.com/file/d/1QlShY5oVSw4EFfK7x1BDkWAvNB5mSwoC/view?usp=sharing
date: 2024-06-01
publication date: 2024-06-01
starting page: 102
ending page: 113
doi: 10.53990/interpretasi.v4i2.329

STRATEGI MARKETING PUBLIC RELATIONS PT ISS INDONESIA DALAM MEMPERKUAT CITRA PERUSAHAAN
type: item
description: Companies that want to succeed, grow and develop must have a positive image. This is necessary so that the company can attract public attention to the company's products and services offered. However, PT ISS Indonesia's business journey does not always go well, because it is faced with the character of potential customers and customers who are quite diverse. And it can affect the company's image. This study aims to determine the marketing public relations (MPR) strategy of ISSin strengthening the company's image, with the research method used is qualitative descriptive. Researchers use Thomas L. Harris' Three Ways Strategy Theory and Frank Jefkins' Image Theory. Data were collected from non-participant observations, semistructured interviews, and literature studies at PT ISS Indonesia. The results showed that PT ISS Indonesia's MPR strategy succeeded in strengthening the company's image by using the Three Ways Strategy, namely Push Strategy, such as participating in exhibitions, seminars, and publicity through events. Then Pull Strategy (interesting strategy) in the form of making souvenirs, printing brochures, company profiles, flyers, publications through websites, social media, trainings, holding Customer Gathering activities, Global Heart Award Award, ISS Innovation Expo, while for Pass Strategy (persuading strategy) with social activities such as blood donation activities, breaking the fast, giving compensation to orphans, slaughtering sacrificial animals during the celebration of Eid al-Adha and inviting to guard environment for more clean and healthy living.
subject: Articles
  topic: section
subject: strategy, marketing public relations, corporate image, customer, PT ISS Indonesia
  topic: keywords
creator: Tatu Oktaviani
creator: Budi Suswanto
creator: Anna Nurjanah
rights: Copyright (c) 2024 INTERPRETASI : Communication & Public Relation https://drive.google.com/file/d/1Tfz7cKLDhvadJwYT3qO0KP6jjqC7Dv5b/view?usp=sharing
date: 2024-06-01
publication date: 2024-06-01
starting page: 82
ending page: 101
doi: 10.53990/interpretasi.v4i2.328

EFEKTIVITAS E-GOVERNMENT DALAM MEWUJUDKAN SMART CITY DI KOTA BEKASI
type: item
description: Bekasi City is a buffer zone in the eastern part of Jakarta which is very busy with activities. This requires the local government to make efforts so that work programs can be implemented in accordance with what is needed by the community. One of the policies in realizing e-government is about managing information to the public. Bureaucratically, the Mayor of Bekasi, Rahmat Effendi, formed a Public Relations in charge of managing information which is then conveyed to the public. In line with the changing pattern of society to the digital era, the Bekasi City Government has made a policy that integrates all data and information into a system that can be connected to the community. This program is named Bekasi Smart City or smart city. This program is carried out to achieve the goal of maximizing service to the community.
subject: Articles
  topic: section
creator: Hamluddin Hamluddin
rights: Copyright (c) 2021 INTERPRETASI : Communication & Public Relation
date: 2024-03-20
publication date: 2024-03-20
starting page: 82
ending page: 98
doi: 10.53990/interpretasi.v1i2.254

MEDIA SOSIAL SEBAGAI SARANA KOMUNIKASI MASYARAKAT PERANTAUAN (STUDI DESKRIPTIF PENGGUNAAN WHATSSAPP GRUP PADA SUKU GUCI DT MARAJO KILANGAN)
type: item
description: The research that is backgrounded on the use of social media as a communication tool for overseas people from West Sumatra, the Gucy Dt Marajo Kilangan Tribe has a problem formulation How Social Media as a means of communication for overseas communities (Descriptive Study of the Use of Whatssapp Groups in the Dt Marajo Kilangan Urn Tribe)?. The purpose of this study was to find out how social media as a means of communication for overseas communities (descriptive study of the use of Whatsapp Groups in the Datuk Marajo Kilangan Urn Tribe) A descriptive research method with this qualitative approach, data collection was carried out by conducting interviews with 4 key informants, and making direct observations on the object of study. Data analysis or processing is an effort to search and compile observation records, in-depth interviews and documentary studies systematically. The object of study is the gucy tribe Dt Marajo who are members of the Whatsapp Group. The validity of the data is carried out by trianggulation of source data, as well as observation. This research uses the theory of Coordinate Management of Meaning, as well as the concept of using social media.
subject: Articles
  topic: section
subject: Coordinate Management Of Meaning
  topic: keywords
subject: Media Use
  topic: keywords
subject: Community
  topic: keywords
subject: Whatssapp Application
  topic: keywords
subject: Communication Media
  topic: keywords
creator: Reni Novia
rights: Copyright (c) 2023 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 87
ending page: 96
doi: 10.53990/interpretasi.v3i2.251

PERENCANAAN KOMUNIKASI PUBLIK DP3AP2KB KOTA TANGERANG DALAM UPAYA PEMBERDAYAAN PEREMPUAN MENANGGULANGI PERSOALAN LINGKUP KEMISKINAN KELUARGA DIMASA PANDEMI COVID-19 (STUDI KASUS PROGRAM P2WKSS)
type: item
description: With this the results of the work that have been made by researchers regarding the P2WKSS program organized by DP3AP2KB, see how to communicate the program, and see the implementation of programs that have been held. By using Cultip & Center Theory, there are 4 indicators, namely, Fact Finding, Planning, Communication, and Evaluation. The method used in This research is qualitative, with a case study approach. Data collection techniques are observation and interviews with the object that is the organizer. The results of writing from researchers that there is still a need for communication planning carried out by DP3AP2KB to be able to invite the public to want to participate in government programs to help improve the family economy that is happening at this time, through the P2WKSS program, the community can increase awareness that they live their lives from various aspects, namely , health, economy, education, and environment in the surrounding area.
subject: Articles
  topic: section
subject: Communication Planning
  topic: keywords
subject: Women Empowerment
  topic: keywords
subject: Poverty
  topic: keywords
creator: Dika Mulqilfin Pratama
creator: Lina Wati
creator: Ari Suseno
rights: Copyright (c) 2023 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 97
ending page: 105
doi: 10.53990/interpretasi.v3i2.250

PERAN KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA KARYAWAN PT. KEIHIN INDONESIA
type: item
description: Organizational communication is the sending and receiving of various organizational messages by formal and informal groups within an organization. The existence of good organizational communication determines good corporate performance. The purpose of this study was to identify the role of corporate communication in improving employee morale at PT KEIHIN INDONESIA (KHI). Data collection was done through direct field observations, in-depth interviews and documentation. The research was conducted using a qualitative approach with a constructivist paradigm. The theory used is organizational communication theory. From this research it can be concluded that:(1) Point KHI is a company that pays attention to open communication with all parties involved in order to avoid miscommunication and misunderstanding. (2) Communication patterns at KHI adheres to the organizational communication pattern of downward communication, upward communication and horizontal communication. (3) There is centralization of decision-making/policy-making when the interests of the entire company are at stake rather than the interests of just one or more departments.
subject: Articles
  topic: section
subject: performance
  topic: keywords
subject: morale
  topic: keywords
subject: organizational communication
  topic: keywords
subject: employees
  topic: keywords
subject: Indonesian keihin.
  topic: keywords
creator: Nia Robiah Monika
creator: Trisnawati Kusumawardhani
rights: Copyright (c) 2023 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 78
ending page: 86
doi: 10.53990/interpretasi.v3i2.248

POLA KOMUNIKASI ORGANISASI KESATUAN AKSI MAHASISWA MUSLIM INDONESIA (KAMMI) DALAM MENINGKATKAN EKSISTENSINYA DI KOTA BEKASI
type: item
description: Organizational communication is the delivery of messages or information from one party to another within an organization to achieve certain goals. An organizational communication pattern is a method of communicating that involves conveying a message from the sender to the recipient in such a way that it can be understood. This research is motivated by thoughts related to communication phenomena that occur within the Indonesian Muslim Student Action Unit (KAMMI) organization and the researcher's desire to find out how the communication pattern used by KAMMI explains its existence in Bekasi City. The research method used in this study is a qualitative research method using an interpretive paradigm. Data collection was obtained through observation, interviews, and documentation. The results of this study are the communication pattern used by KAMMI Bekasi City, namely the organizational communication pattern run by KAMMI Bekasi City in accordance with Joseph A. Devito's theory, and several organizational activities that are able to support the existence of the Bekasi City KAMMI organization
subject: Articles
  topic: section
subject: Communication,
  topic: keywords
subject: Communication Pattern
  topic: keywords
subject: , Organization Communication
  topic: keywords
subject: Nationa Front of Indonesian Muslim Students
  topic: keywords
creator: Siskamia Oktafiani Siskamia Oktafiani
creator: Budi Suswanto
rights: Copyright (c) 2023 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 68
ending page: 77

PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DALAM MENINGKATKAN KONSUMEN LAUNDRY SEPATU D’SHOES CARE BEKASI
type: item
description: Marketing communication is a process which involves two parties, namely the company (Shoes Laundry D'Shoes Care Bekasi) and the customer (Consumer), not only that but also defined as how to establish a good relationship with the customer and create a value for the customer. Where this value will be good assessment/feedback from customers in order to increase or get profit for the company, namely D'Shoes Care Bekasi which is a company engaged in cleaning/laundry services. Researchers carry out this research using a post-positivist paradigm. The method used in this research is a qualitative descriptive method, as research that intends to investigate the conditions, circumstances, existence and other things that have been mentioned before then explained again through a report form. The purpose of this research is to explain the use of Instagram as a marketing medium in increasing sales. The data in this research were obtained by means of in-depth interviews, observation and direct research on the field, so that the results obtained in this research shows indicate that the use of Instagram as a marketing medium is quite successful in increasing product or service sales.
subject: Articles
  topic: section
subject: Marketing Communication
  topic: keywords
subject: Service Marketing
  topic: keywords
subject: social media Instagram
  topic: keywords
subject: Sales Increase
  topic: keywords
subject: Shoe Laundry
  topic: keywords
subject: Costumer
  topic: keywords
creator: Dede Sulaeman
creator: Muhammad Alfansa Frantana
rights: Copyright (c) 2023 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 58
ending page: 67
doi: 10.53990/interpretasi.v3i2.245

PERAN PUBLIK RELATIONS DALAM ISU DAN KRISIS PT. PERTAMINA (PERSERO)
type: item
description: Crises that hit a company always come unplanned. Therefore a company must have competent public relations practitioners. Which if there is a crisis the company will be ready to handle and resolve it as well as crisis prevention measures for the company. In this study, the authors used qualitative research methods with descriptive research types. This type of descriptive research is research that uses methods by describing a result of the research. The aim is to provide an explanation, and validation of the phenomena that occur in the field. To overcome a crisis and issue that must be done by a PR in a company is to introduce and validate a penetration in the design and practice of corporate management with the aim to at least manage corporate public issues as well or even better than the traditional management of operations that only think about profit. just. Issues management is applied both opportunistically and offensively, evolving from being a reactive crisis prevention tool to maintaining a strategic management discipline. Attention from stakeholders and other interested public- advocacy organizations, non-governmental organizations, government departments and agencies, news media and opinion leaders is bringing these issues onto the public agenda. Issues management strategies and tactics have long been tools of organized labour, governments and even activists, not just corporations.
subject: Articles
  topic: section
subject: Public Relations
  topic: keywords
subject: Issues
  topic: keywords
subject: Crisis
  topic: keywords
subject: PT. Pertamina
  topic: keywords
creator: Diah Widiargun
creator: Prisca Dwi Puspa K
creator: Eka Wulandari
creator: Abdul Rafi J
creator: Isniyunisyafna Diah Delima
rights: Copyright (c) 2022 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 48
ending page: 57
doi: 10.53990/interpretasi.v3i1.244

PENGARUH APLIKASI CANVA TERHADAP KREATIVITAS DESAIN KOMUNIKASI VISUAL PADA MAHASISWA MAGANG SCTV 2023
type: item
description: This study aims to determine the effect of the Canva application on visual communication desain creativity in SCTV 2023 internship students. The data collection method used in this study was a questionnaire. The population in this study were 2023 SCTV internship students. The sampling technique used was purposive sampling with a sample size of 70 respondents. data analysis methods used are validity test, reliability test, normality test, linearity test, simple linear regression analysis, partial significant test (T) and determination coefficient test (R- Square) using the SPSS 25 application. The results of this study state that t count> ct table (10.478> 1.667), namely H0 is rejected, H1 is accepted, and the results of the significance test of 0.00 < from the alpha value (a) 0.1 which means that there is an effect of the Canva application on visual communication desain creativity.
subject: Articles
  topic: section
subject: Graphic Desain Media
  topic: keywords
subject: Canva Application
  topic: keywords
subject: Creativity
  topic: keywords
subject: Visual Communication Desain
  topic: keywords
creator: Annisa Nur Amini
creator: Budi Suswanto
rights: Copyright (c) 2022 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 34
ending page: 47

ANALISIS FRAMING PEMBERITAAN JOKOWI MINTA DIKRITIK DI MEDIA ONLINE TIMES INDONESIA DAN TEMPO.CO (ANALISIS FRAMING BERITA TIMES INDONESIA DAN TEMPO.CO PERIODE FEBRUARI 2023)
type: item
description: This study, entitled “Analysis of Jokowi's news framing, asked for criticism in the online media Times Indonesia and Tempo.co.”. The purpose of this study is to find out how Times Indonesia and Tempo.co framed Jokowi's news coverage asking for criticism. This study analyzes 4 news units, consisting of 2 news units from Times Indonesia and 2 news units from Tempo.co. In this study, researchers use framing theory where this theory assumes that frames are the way the media and media gatekeepers regulate the presentation of an event and the issues they cover, especially researchers using the framing theory proposed by Zhongdang Pan and Kosicki. The paradigm used in this research is constructivism with qualitative research methods. The results of this study indicate that the two media have very different and even opposite frames. Like Times Indonesia in reporting on Jokowi asking to be criticized, Times Indonesia tending to be less objective in this report, Times Indonesia going too far to heed Jokowi's policies without looking at other aspects that are also related to Jokowi asking for criticism, in contrast to Times Indonesia, Tempo.co in reporting Jokowi asking for criticism tends to try to maintain objectivity but is still embellished with a tendency to accuse Jokowi of being a paradox, but the information provided by Tempo.co is closer to the actual reality.
subject: Articles
  topic: section
subject: Framing
  topic: keywords
subject: Online Media
  topic: keywords
subject: Jokowi asks for criticism
  topic: keywords
creator: Nursitawati Nursitawati
creator: Ari Suseno
rights: Copyright (c) 2022 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 26
ending page: 33
doi: 10.53990/interpretasi.v3i1.242

PENGARUH KOMUNIKASI VERBAL BERBENTUK SINDIRAN ORANG TUA TERHADAP PERUBAHAN PERILAKU PEMUDA DI PERUMAHAN TAMAN ALAMANDA KABUPATEN BEKASI
type: item
description: The communication between parents and their childern can be affected to their behavior, especially to the childern in the youth age. Verbal communication between parents and their childern often do not achieve the desired goal, and one of the verbal communication used is satire. Satire is a figurative language style that does not show its true meaning. This study focuses on parental communication of satire that affects changes in children's behavior. This research uses quantitative methods, which is 54,2% respondent are women 45,8% are men, respondents are young man at age 19-24 th, in Taman Alamanda Block F. A total of 59 samples were used from the results of calculations through the method probability sampling, with technique simple random sampling. Measuring instrumet were used is Statistical Program for Social Science(SPSS) ver 25 with a reliability 0,85., such as the results of the determination test which showed that 18,8% verbal communication of parental satire has influence on children, as well as the results of hypothesis testing stating that thitung>ttabel, (3,628 > 2,002) which is Ho rejected, H1 accepted and the results of the significance test of 0.001 is smaller than the value of alpha (a) 0.05, which means that there is an influence of verbal communication in satire on behavior change over.
subject: Articles
  topic: section
subject: verbal communication
  topic: keywords
subject: satire
  topic: keywords
subject: youth
  topic: keywords
subject: behavior change
  topic: keywords
subject: parent and child communication
  topic: keywords
creator: Reni Novia
creator: Amelia Adiska Putri Amelia Adiska Putri
rights: Copyright (c) 2022 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 15
ending page: 25
doi: 10.53990/interpretasi.v3i1.240

KEPEMIMPINAN DALAM ORGANISASI DI ERA DUNIA VIRTUAL
type: item
description: Pandemic has resulted many changes, Virtual world had become massively growing. Every aspects of life become more virtual and less physical. Most of organizations and company are having no different in phasing virtual era, they have to be moved their working space from the office to from home or even from everywhere. A team coordination and leadership inside it, is also shifted to be more challenging because of less physical meeting. The authors try to elaborates about leadership in virtual world era, when every physical meeting is limited. Is there any different from the previous era? And is there any certain expectations of the employees about their leader. Qualitative method through several times deep interview towards five interviewees is being used by the writers to get a picture towards the specific issue related on leadership in virtual era. After collecting the data, the writer will give an explanative description about the interview results. In this article, the author found transformational theories aspect such as idealist influence, motivational inspiration, intellectual stimulation and individual consideration are needed for some employees to enhance their quality of work.
subject: Articles
  topic: section
subject: Leadership
  topic: keywords
subject: Organizations
  topic: keywords
subject: Communication
  topic: keywords
subject: Virtual World
  topic: keywords
subject: Work from Home (WFH)
  topic: keywords
creator: Imam Hidayah
creator: Fajar Harits Santoso
creator: Ayu Sulistya Putri Sugeng
rights: Copyright (c) 2022 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 1
ending page: 14
doi: 10.53990/interpretasi.v3i1.239

PESAN LAYANAN MRT (MODA RAYA TERPADU) TERHADAP KEPATUHAN PENUMPANG
type: item
description: The presence of public service transportation MRT (Mode Raya Terpadu) is expected to be a solution to meet the mobility needs of the Jabodetabek population en masse and quickly. To ensure the comfort and safety of passengers, MRT applies various rules that are socialized to all passengers in the form of verbal and non-verbal messages. This study aims to examine the significance of the effect of MRT service messages on passenger compliance. This study uses an explanatory descriptive method, with a quantitative approach. The sampling technique used was accidental sampling with a sample size of 100 passengers. Data collection techniques using questionnaires and interviews. The analysis technique uses linear regression. The results in this study state that the MRT service message has an effect of 16.8% on passenger compliance, then the remaining 83.2% are other factors such as the advantages of the MRT, sanctions, and the impact of the presence of the MRT. MRT service messages have a positive and significant effect on MRT passenger compliance with a coefficient value of 0.885.
subject: Articles
  topic: section
subject: Passenger compliance
  topic: keywords
subject: Integrated Raya Mode (MRT),
  topic: keywords
subject: verbal-nonverbal messages
  topic: keywords
creator: Siti Khadijah
creator: Nadhiahtul Athiyah
rights: Copyright (c) 2021 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 51
ending page: 62
doi: 10.53990/interpretasi.v2i1.238

PENGARUH SEMINAR PRA-KERJA DALAM PENGEMBANGAN SELF CONCEPT (STUDI KASUS PADA KARANG TARUNA DI DESA MUKTIWARI, CIBITUNG)
type: item
description: This research is based on available data, the number of graduates who are able to work has not been fulfilled, due to the lack of self-concept ability. The formulation of the problem is how much influence pre-employment seminars have in developing self-concept (a case study on youth groups in Muktiwari village, Cibitung)?, with the aim of the study being to find out how much influence pre-employment seminars have in developing self-concept (case studies on coral reefs). cadets in Muktiwari Village, Cibitung). The research method used was quantitative correlation, with a population of 30, data collection through questionnaires with sampling technique, simple random sampling, with a total sample of 16 people. The result of this research is that there is a significant effect between pre-employment seminars and self-concept development. It is recommended for researchers who have an interest in similar research, by increasing the number of respondents and the coverage area, thus enriching the data in the study. And the results of the data found that the dimensions of self-concept development factors are not all self-concepts developed from educational backgrounds, but interactions from families, especially parents, have a significant influence on self-concept development.
subject: Articles
  topic: section
subject: Self concept
  topic: keywords
subject: Human resource development
  topic: keywords
subject: Trainning
  topic: keywords
subject: Youth Organization
  topic: keywords
subject: Skill
  topic: keywords
creator: Reni Novia
rights: Copyright (c) 2021 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 40
ending page: 50
doi: 10.53990/interpretasi.v2i1.237

REPRESENTASI SENSUALITAS PEREMPUAN DALAM IKLAN ZILINGO (STUDI SEMIOTIKA DENGAN CHARLES SANDERS PIERCE)
type: item
description: Between mass media and women likened two sides of coin that can’t be separated. Advertising describes women as a weak creature. The role of women that always describe in ads always describing domestic roles. Women also exploited by sensuality that they have like their body as a mean of attracting in mass media industry. This research is researching Zilingo version Classy or Glossy. the representation of women on this ad represented in the form dancing women, flirting with ex her boyfriend, by being exploited with their body. The technique that used ini ad by using jingle or interesting slogans. The research wants to know how Zilingo represented women’s sensuality by selecting sign like picture or other signs. The approach used in this research is semiotic theory from Charles Sanders Pierce known as a theory triangle meaning in analyzing the sign. The object of this research consisting of word, picture in Zilingo ad. The result shows sensual women, according to Zilingo, describe having slim stature, black hair, beautiful face and break the traditional style of women. Beside that, Zilingo ad also have a message as a picture frame and social frame. In a picture frame, women try to attract alluring. And in social image, women being active againstthe traditional concept of women. Of course, it is suitable with the main purpose of ad is to persuade consument in order to use their product, service in a form of creative advertising strategy.
subject: Articles
  topic: section
subject: Advertising
  topic: keywords
subject: , Women
  topic: keywords
subject: Sensuality
  topic: keywords
subject: Semiotic
  topic: keywords
creator: Ummy Hanifah
rights: Copyright (c) 2021 INTERPRETASI : Communication & Public Relation
date: 2024-03-16
publication date: 2024-03-16
starting page: 22
ending page: 39
doi: 10.53990/interpretasi.v2i1.236