The Impact of Discount and Free Delivery Services to the Buying decisions of Shopee Customers

Abstract

This research aims to find out how discounts and free shipping promos affect purchasing decisions on  Shopee e-commerce The method used uses a quantitative approach with data collection techniques through questionnaires. The technique used used purposive sampling  as many as 89 respondents. The data obtained in this study were analyzed using the SPSS Ver 25 application. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing and multiple linear regression hypothesis testing. Which consists of F test, T test and Coefficient of Determination (R2) The results of the study are known that the discount variable does not have a significant effect on purchasing decisions, this is evidenced by the sig value of 0.712 > 0.05 and the calculated t value of 0.371 < t table 1.98761. While the variable of free shipping promo has a significant effect on purchasing decisions on  Shopee e-commerce, it can be proven from the sig value of 0.000 < 0.05 and the calculated t value of 7,269 > t table 1.98761.