Effective Digital Marketing Strategies to Attract the Attention of Generation Z . SMART : Management Journal, [S. l.], v. 5, n. 1, p. 01–06, 2024. DOI: 10.53990/smart.v5i1.397. Disponível em: https://ojs.umbk.ac.id/index.php/smart/article/view/397. Acesso em: 6 apr. 2026.