SMART: Management Journal is a scientific journal managed by the for Research and Community Service Department (LPPM) of Institut Bisnis Muhammadiyah Bekasi, and published by the Management Study Program, Faculty of Economics and Business, Institut Bisnis Muhammadiyah Bekasi. SMART Management Journal specially published articles, ideas, concepts, theories and research results from various fields related to Management, especially related to HR Management, Marketing Management, Operational Management, Strategic Management and Digital Business. SMART Journal is published twice a year, in March and October.
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis (FEB), Institut Bisnis Muhammadiyah (IBM) Bekasi
The Effect of Green Product to the Purchase Decision Mediated by Brand Image of IKEA Product in Kabupaten Bekasi
This study aims to analyze the impact of Green Products on Purchase Decisions, with Brand Image as a mediating variable. A quantitative approach was used by distributing questionnaires to 384 respondents in Bekasi Regency, who are consumers of IKEA products. Data analysis was performed using SmartPLS 3.0 software. The results of the study show that Green Products have a significant and positive impact on Purchase Decisions, both directly and through the mediation of Brand Image. Directly, Green Products enhance consumers' purchase decisions. Furthermore, Brand Image plays an important role as a mediator that strengthens the relationship between Green Products and Purchase Decisions. These findings suggest that environmentally friendly products not only attract consumer interest but also build a positive brand image. This positive brand image, in turn, contributes to the increase in consumers' purchase decisions for IKEA products. Therefore, focusing on the development and marketing of environmentally friendly products can be an effective strategy to enhance competitiveness and customer loyalty.
Copyright (c) 2025 SMART : Management Journal
The Effect of Excellence Service and Promotion on Customer Satisfaction in Customer Trust Mediated by Customer Trust Empirical Study at Erafone Bosih Raya Retail Store
This study aims to examine the impact of service excellence and promotion on customer satisfaction with customer trust as a mediator at Erafone Bosih Raya Retail Store. In the rapidly growing digital era, retail stores face intense competition and the need to continuously innovate in service and promotion to meet customer expectations. This research uses a quantitative approach with a survey method, where data is collected from 384 respondents who are customers of Erafone Bosih Raya. The results show that service excellence, promotion, and customer trust significantly influence customer satisfaction. Both service excellence and promotion are proven to enhance customer satisfaction both directly and through customer trust as a mediating variable. This study provides implications for retail companies to continue optimizing service quality and promotions to strengthen customer trust and loyalty, ultimately increasing their satisfaction.
The Impact of Leadership to Employee Performance at Kantor Camat Rawalumbu Kota Bekasi
Leadership is important in an organization or company, with effective leadership it can certainly improve employee performance. The relationship between leaders and subordinates is also a determining factor for employee success, because employee comfort is often determined by the leadership patterns applied in the organization. This study aims to determine the effect of leadership on employee performance at the Rawalumbu Sub-District Office, Bekasi City. This research uses quantitative method by applying simple linear regression analysis and correlation test to connect leadership variable (X) with employee performance (Y). The analysis results show that there is a positive relationship between leadership variables and employee performance, where the regression equation obtained is Y = 5.231 + 0.898X. The coefficient of determination (R2) of 65.8% indicates that the leadership variable significantly affects the employee performance variable, while the remaining 34.2% is influenced by other factors not examined in this study. By implementing effective leadership, it will improve employee performance, achieve organizational goals, and improve employee performance.
The Impact of Service Quality and Product Quality to the Customer Satisfaction at PT Pos Inddonesia (Persero) Bekasi
This study aims to determine how influential service quality and product quality are on customer satisfaction at PT Pos Indonesia (Persero) Bekasi empirically, both partially and simultaneously. This population is PT Pos Indonesia Bekasi consumers. This study used a sample of 90 respondents where the questionnaire was conducted via Google form. Sampling using the Probabillty Sampling method with a simple random sample method (Sample Random Sampling). The data analysis method uses Multiple Linear Regression Tests, with Partial and Simultaneous Hypothesis Tests processed using the SPSS Version 26.0 program. The results of this study indicate that the two independent variables, namely Service Quality and Product Quality, have a positive and significant effect both partially and simultaneously on Customer Satisfaction. In addition, in this study, service quality and product quality explain customer satisfaction by 70.4%, the remaining 29.6% is influenced by other factors.
The Antecedents of MSME Sustainability with Financial Behavior as Intervening Variable
MSMEs are an important pillar for a country's economy through their contribution to GDP and job creation. The development of MSMEs in Sleman Regency is accompanied by technological developments considering the high economic potential and growth of MSMEs in the region as previously explained. It is very interesting to study in the context of MSMEs in Sleman Regency which have great potential in regional economic development, but are indicated to face challenges in the sustainability of MSMEs due to various factors of misused financial technology advances such as online loans. MSME actors in Sleman Regency who lack understanding of financial aspects make the MSMEs they run go bankrupt due to high interest from illegal online loans. This study aims to empirically test the effect of financial literacy, financial inclusion, and fintech on the sustainability of MSMEs with financial behavior as an intervening variable. The type of data used in this study is primary data using quantitative methods. This study was conducted on MSME actors in Sleman Regency who use fintech with a total of 233 respondents processed. The sampling method uses a purposive sampling technique and data was taken in October – November 2024. Hypothesis testing in this study uses the SmartPLS4 application as a data processing tool. The results of this study indicate that financial literacy, fintech, and financial behavior have a positive effect on the sustainability of MSMEs, while financial inclusion does not affect the sustainability of MSMEs. Financial literacy and financial inclusion have a positive effect on financial behavior, while fintech does not affect financial behavior. And financial behavior mediates the positive influence of financial literacy, financial inclusion on the sustainability of MSMEs, while financial behavior does not mediate the influence of fintech on the sustainability of MSMEs.
The Impact of Advertising and Prices to the Interest of Gojek Online Transportation at Bekasi
This study aims to determine and analyze the effect of advertising and price attractiveness on customer interest in online motorcycle taxi transportation services. Research in this thesis using quantitative methods. The variables linked in this study are Advertising and Price Attractiveness (X) and Purchase Intention (Y). The data sources used consisted of primary data, namely data obtained directly from research respondents via questionnaires, observation. The population in this study were consumers who use gojek transportation services in Bekasi, totaling 30 people. Sampling used the entire population, amounting to 100 people. Methods of data analysis using correlation techniques with the product moment peorson formula, cromback alpha, and multiple linear regression with the help of the SPSS program. The results showed that advertising attractiveness and price as independent variables had a direct positive effect on customer interest as the dependent variable, indicated by the regression values ​​of 0.369 and 0.548. Thus, the increase in interest is influenced by advertising and price attractiveness of 37% and 54%.
Copyright (c) 2024 SMART : Management Journal
The Impact of Service Quality and Brand Image to Customer Satisfaction Mie Gacoan Branch Juanda Bekasi
This research was conducted to determine how the quality of service affects customer satisfaction and how the brand image affects customer satisfaction at Mie Gacoan Juanda Bekasi. The purpose of this study was to examine and measure whether the implementation of service quality and brand image at Mie Gacoan Juanda Bekasi was appropriate. The research method used in this study uses a quantitative approach. This study uses independent variables, namely service quality and brand image. The dependent variable of this study is customer satisfaction. The population in this study were consumers of Mie Gacoan Juanda Bekasi branch. The sample in this study consisted of 140 respondents, taken using the Accidental Sampling technique. Data collection using questionnaires distributed directly to respondents. The analysis and research methods used are validity test, reliability test, descriptive analysis, classical assumption test, multiple linear regression, correlation coefficient, determination coefficient and t test. The results of the study indicate that there is a positive and significant statistical influence between service quality and brand image partially on consumer satisfaction in Mie Gacoan products, Juanda Bekasi branch, this is proven based on the results of the t-test of the service quality variable (X1) of 9.385> ttable 1.977 and the brand image variable (X2) of 4.035> ttable 1.977. So it can be interpreted that Service Quality and Brand Image partially have a positive and significant effect on Consumer Satisfaction.
The Influence of Leadership and Work Conflict on Employee Productivity at the Aceh Animal Health and Livestock Service
This study aims to analyze the influence of leadership and work conflict on employee productivity at the Aceh Animal Health and Livestock Service. Data were collected through questionnaires from 92 respondents and documentation studies. The data analysis in this study utilized multiple linear regression analysis, F-test, and t-test to determine the simultaneous and partial effects of independent variables on the dependent variable at a 95% confidence level (α = 0.05). The results of the study, based on the simultaneous test, indicate that leadership and work conflict variables significantly influence employee productivity at the Aceh Animal Health and Livestock Service. Likewise, partially, leadership and work conflict have a significant impact on employee productivity at the Aceh Animal Health and Livestock Service.
The Effect of Promotion and Service Quality to Customer Satisfaction Lulu Hypermarket Branch Cakung
The purpose of this research is to determine the effect of promotion and service quality on satisfaction customers at Lulu Hypermarket Cakung Branch both partially and simultaneously. The method used is a quantitative method. The sampling technique used was random sampling with a sample of 96 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, normality tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis testing and coefficient of determination. Promotion has a significant effect on customer satisfaction with both variables having a moderate level of relationship with a coefficient of determination of 707%. Hypothesis testing obtained tcount>ttable or (3.579>0.263). Thus, H0 is rejected and Ha1 is accepted, meaning that there is a significant influence between promotion and customer satisfaction. Service quality has a significant effect on customer satisfaction, meaning that the two variables have a strong level of relationship with a coefficient of determination of 707%. Hypothesis testing obtained tcount > ttable or (5.109 > 0.263). Thus, H0 is rejected and Ha2 is accepted, meaning that there is a significant influence between service quality and customer satisfaction. Service quality and promotion have a significant effect on customer satisfaction with the regression equation Y = 4.183 + 0.435 X1. This means that the independent variable and the dependent variable have a strong level of relationship with a coefficient of determination of 707%. Hypothesis testing of the promotion variable obtained a value of Tcount>Ttable or (3.579>0.263). Thus, H0 was rejected and Ha was accepted, meaning that there was a significant simultaneous influence between promotion on customer satisfaction at Lulu Hypermarket. Hypothesis testing of the service quality variable obtained a value of Tcount>Ttable or (5.109>0.263). Thus, H0 was rejected and Ha was accepted, meaning that there was a significant simultaneous influence between service quality on customer satisfaction at Lulu Hypermarket.
Effective Digital Marketing Strategies to Attract the Attention of Generation Z
This study aims to describe effective digital marketing strategies to attract the attention of generation z. The informant in this study is 15 students who sell in the Muhammadiyah Sukabumi University. Data collection techniques use observation, interviews, and literature studies. The data analysis technique uses triangulation which includes collection, data reduction, data presentation, and conclusion drawn. The results of the study are based on questions asked to informants, namely the social media applications they have, the applications used in promotions, the strategies applied to attract the attention of Generation Z, interactions with followers, collaborations carried out, consumer involvement in content creation, and customer loyalty, explaining that it is very important that digital marketing strategies are applied to attract the attention of generation z.
The Influence of Receivable Management System and Receivable Age List on the Performance of Finance Division CV Springsof Karunindo Abadi
his research was carried out to be able to find out the effect of the account receivablemanagement system and aging schedule of account receivable on the performance of the Finance Division CV. Springsof Karunindo Abadi. The research was conducted in the CV. springsof karunindo abadi which is located in the Tambun Bizhub Blok F1 Jl. SultanHasanuddin KM 41 No.2. The purpose of this research is to analyse whether the application of the account receivable management system and the aging schedule of account receivable on the CV. Springsof Karunindo Abadi has been appropriate. Ther esearch methods used are mixed methods, quantitative methods and qualitative methods. The subject of this research is the consumer and employee of CV. Springsof Karunindo Abadi. Using purposive sampling techniques of 84 respondents, interviews, observations, and documentation, it could dig deeper into the information. The results of quantitative research using SPSS program version 26.0 indicate that the account receivable management system (X1) and the aging schedule of account receivable (X2) have a positive effect. This is demonstrated by the t test of the variable X1, which is 5,290 > t table 1,990 and the Variable X2 which is 3,565 > t Table 1,990. Based on the f test where the value of f is 61,132 greater than the f table 3,109 and the determination coefficient result (R2), which if changed in the form of a percentage of 60,2% and the remaining value of 39,8% is influenced by other variables not included in this studymodel. The findings of the qualitative method show that the account receivable management system and the aging schedule of account receivable play an important rolein the performance of the Finance Division
Brand Impact and Product Quality to Buying Intention Product Cosmetic Wardah at Dandan Store Bekasi
This study aims to determine: (1) Brand Influence on Purchase Intention, (2) Product Quality on Purchase Intention, (3) Brand Influence and Product Quality on Purchase Intentions. The population in this study were customers who had purchased Wardah products at Margayu Dandan Stores, Bekasi City. This study took 100% of the population and 50 samples. The data collection method is through a questionnaire prepared based on a Likert Scale. The analytical method used is multiple linear regression. Based on the research results, it was processed using the IBM SPSS Version 26.0 program. Changes in brand and product quality have a partially significant effect on purchase intention as seen from the results of the t test in table 4.18. This research technique uses the Non Probability Sampling method. The data collection method is through a questionnaire prepared based on a Likert Scale. The analytical method used is multiple linear regression.
The Impact of Product Quality and Consumer Satisfaction to Consumer Loyalty at Mc. Donald’s Cut Meutia Kota Bekasi
This study aims to determine: (1) Effect of Product Quality on Consumer Loyalty, (2) Effect of Consumer Satisfaction on Consumer Loyalty, (3) Effect of Product Quality and Consumer Satisfaction on Consumer Loyalty. The population in this study were consumers of McDonald's Cut Meutia Bekasi City in the December 2022 period of 4,650 people. This study used the slovin formula to determine the number of samples and as many as 98 people became the sample. This research technique uses probability sampling technique, with Simple Random Sampling derivatives. The data collection method is through a questionnaire that is arranged based on a Likert scale. The analytical method used is multiple linear regression. Based on the results of the research processed using the IBM SPSS version 26.0 program, the results of the research with this t test indicate that the dependent variable Product. Quality (X1) has a positive and significant effect on the independent variable Consumer Loyalty (Y) can be seen by the value of t count 8.139 > value of t table namely 1,985 and a significant value is 0.000 <0.05. For the dependent variable Consumer Satisfaction (X2) has a positive and significant effect on the independent variable Purchase Intention (Y) seen from the t-count value of 10.899 > t-table value of 1.985 and a significant value of 0.000 <0.05. The results of the f test were obtained with a calculated f value of 60.374 > f table value of 3.091 and a significant level of 0.000 <0.05, meaning that Product Quality and Consumer Satisfaction have a positive and significant effect on Consumer Loyalty. While the results of the determination test obtained R² 0.560. This means that Product Quality and Consumer Satisfaction on Consumer Loyalty is 56% and the remaining 44% is influenced by other variables.
Copyright (c) 2023 SMART : Management Journal
The Impact of Job Promotion and Work Discipline To Employee Performance at Kantor Pertanahan Kota Bekasi
The study aims to see if promotions and job discipline have affected the performance of employees at the bekasi city land office. The population in this study is the staff at Bekasi city land office. The sample pickup uses a population of 30. Data analysis methods use a correlated technique with product product, cromback alpha, and linear regression with the help of SPSS programs. Studies show that promotion (x1) has significant effect on the performance of employees (y) (sig. 0.002 < 0.05) and value t count (3.328) > t table on the right (1.672) and for t table on the left of the table (2.042). Work discipline (x2) has significant effect on the performance of employees (y) (sig. 0,000 0.05) and the value of t count (3.904) > t table on the right (1.672) and for t on the table on the left for (2,042). As for the results of the test f of promotion (x1) and work discipline (x2) have significant impact on the performance of employees (y) (sig. 0,000 0.02) and the value off count (7.750) > f table (4.170).
The Impact of Product Quality and Work Discipline To Work Productivity at PT Indonesia Epson – Cikarang
Work productivity is a result seen in terms of the quality and quantity of goods and services, based on the time and standars set by the company. To increase work productivity, it is necessary to pay attention to discipline in work and carry it out and obey it by all employees, because discipline in work can affect the quality of the product produced. The research aims to find out how much product quality and work discipline together influence work productivity at PT Indonesia Epson Industry. This research uses a descriptive method with data collection the form of questionnaires and observations. The sample in this research was 100 employees of PT Indonesia Epson Industry. The analytical too used in this research uses the SPSS 26.0 program. The results of the study with a significance level of 0.05 show that there is a significant effect of product quality and work discipline on work productivity. This is evidenced by the significance level of 0.05, with the t count > t table Likewise, product quality and work discipline have a significant effect on work productivity simultaneously. This is evidenced by the results of the F count > F table = 105.721 > 3.09. There is a significant relationship between product quality and work discipline on work productivity, this is evidenced by a significant value of f change of 0.000 < 0.05. The relationship between product quality and work discipline has a positive relationship, as seen from the R value of 0.828.
The Impact of Investment Motivation and Risk Perception on Students’ Interest in Investing In The Capital Market
The purpose of this study is to find out and explain the impact of motivation and financial literacy on students' interest in investing in the capital market. The method used is descriptive with a quantitative approach. The data of this study is students of the University of Muhammadiyah Sukabumi with a population of 4000, so samples were taken using web.raosoft.com sample size with a confidence level of 90% and with an error rate of 10% so that a sample of 100 respondents was obtained. Meanwhile, the data collection method in this study uses a questionnaire through a google form in the form of statements from respondents. The results of the study show that motivation and risk perception have a positive and significant impact on students' interest in investing in the capital market, where the impact is 62.3%.
Risk Management Strategy in Supply Chain Management
The problem faced by office stationery MSMEs is the high price from suppliers to reduce the number of suppliers and the number of competitors in both offline and online stores. The purpose of this study is to know and explain risk management strategies in supply chain management carried out by MSMEs stationery D'UNIC. The method used in this research is qualitative, while the data collection method uses literature study, observation, and interviews. The informant in this study was the leader of the MSMEs stationery D'UNIC office. The analysis technique used in this study is the triangulation of source and time. The results of the study explain that the strategy used by D'UNIC office stationery MSMEs in risk management and supply chain management is to improve the services provided to consumers. As well as working with several suppliers who provide cheaper prices and provide waivers to increase stock at the beginning with a payment system at the end. The strategies taken by D'UNIC office stationery MSMEs to date have been quite successful.
The Impact of Market Orientation and Product Innovation to The Marketing Performance of MSME Local Dessert (Dodol) Ibu Hj. Murnihati - Bekasi
This research aims to determine the influence of market orientation and product innovation on marketing performance at the Dodol Industrial Center, Ibu Hj. Murnihati Kp. Ceger Bekasi District empirically, both partially and simultaneously. This population is employees and consumers of the Dodol Industrial Center, Mrs. Hj. Murnihati Kp. Ceger, Bekasi District, this research used a sample of 60 respondents where the questionnaire was carried out via Google. From sampling using the Nonprobability Sampling method with the saturated sampling method (Census) Data analysis method using Multiple Linear Regression Test, with Partial and Simultaneous Hypothesis Testing processed using the SPSS Version 26.0 program. The results of this research show that the two independent variables, namely Market Orientation and Product Innovation, have a positive and significant effect, both partially and simultaneously, on the dependent variable Marketing Performance. In addition, in this research, Market Orientation and Product Innovation explain Marketing Performance by 82.8%. The remaining 17 .2% is influenced by other factors.
The Impact of Job Motivation and Compensation Benefit to Work Productivity of Cleaning Services Staff at RSUD Kabupaten Bekasi
The current challenges of globalization are certainly the demands of every country to be more competitive. Human resources in a country will affect the progress of the country, one of which is the success of the company. The success of a company depends on the level of individual work productivity contained in it. Employee productivity levels are influenced by motivation and compensation. The purpose of this study is to determine the effect of motivation and compensation on the work productivity of cleaning service employees at the Bekasi District Hospital. This research method uses a quantitative approach with data collection in the form of a questionnaire. The total population in this study is 129 employees and a sample of 98 employees. As for the data analysis by instrument test, analysis prerequisite test and hypothesis testing. Based on the results of this study, it shows that motivation and compensation affect the work productivity of cleaning service employees at the Bekasi District Hospital. Motivation and compensation have an effect of 42.4% on employee work productivity. While the remaining 57.6% is influenced by other variables outside of this study. The conclusion of this study is that motivation influences the work productivity of cleaning service employees at Bekasi Regency Hospital, compensation affects the work productivity of cleaning service employees at Bekasi Regency Hospital, motivation and compensation affects the work productivity of cleaning service employees at Bekasi Regency Hospital.
The Impact of Discount and Free Delivery Services to the Buying decisions of Shopee Customers
This research aims to find out how discounts and free shipping promos affect purchasing decisions on Shopee e-commerce The method used uses a quantitative approach with data collection techniques through questionnaires. The technique used used purposive sampling as many as 89 respondents. The data obtained in this study were analyzed using the SPSS Ver 25 application. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing and multiple linear regression hypothesis testing. Which consists of F test, T test and Coefficient of Determination (R2) The results of the study are known that the discount variable does not have a significant effect on purchasing decisions, this is evidenced by the sig value of 0.712 > 0.05 and the calculated t value of 0.371 < t table 1.98761. While the variable of free shipping promo has a significant effect on purchasing decisions on Shopee e-commerce, it can be proven from the sig value of 0.000 < 0.05 and the calculated t value of 7,269 > t table 1.98761.
The Roles of Promotion Strategy to Increase Shampo Pantene Sales Achievement at Naga Supermarket Pondok Ungu - Bekasi
This study aims to determine the role of promotion strategy in increasing sales of PT P&G Pantene shampoo product at Naga Supermarket. This study use qualitative research methods and approaches. Qualitative research make the research focus the limit of the discussion. The data this study is primary data obtained from the variable indicators used as interviews for further discussion by the respondents. This research was conducted by interviewing 10 respondents. Based on the result of the interviews, 1.) the quality of Pantene product very good and the price are in accordance with the quality of the product being sold. 2.) delivery of promotion media is easy to understand and clear so that customer are interested in buying it. 3.) promotion in the form of discount and giving gift in store really help customer so they can save customer shopping cost. 4.) the role of direct sales promotion girl can influence sales lavel and also influence costumer buying interest.
The Impact of Brand Image and Online Customer Review to Buying Decision of Skincare Skintific
The purpose of this study is to focus the analysis to determine whether there is an effect of brand image and online customer reviews on purchasing decisions.brand image and online customer reviews on skintific skin care purchasing decisions. Distributing questionnaires to 100 tiktok users and following the tiktok @skintific.id account with a sampling technique using purposive sampling.with sampling techniques using purposive sampling. The research method used used is the causal associative method. Data analysis techniques using inferential analysis testers inferential analysis tester, research instrument tester, classical assumption tester, simple linear regression analysis hypothesis tester and determination coefficient tester and test the coefficient of determination (R2) with the help of the SPSS version 25 application program 25. The results of this study indicate that brand image and online customer reviews have a positive effect on purchasing decisions. positive effect on purchasing decisions of 0.000 &lt; 0.05 and 99.16 &gt; 3.09 while the coefficient of determination (R2) influences brand image and online customer reviews. Coefficient of determination (R2) of the effect of brand image and online customer reviews on purchasing decisions amounted to 67.2% and the influence of other variables amounted to 32.8%.
The Impact of Job Quality to Employee Job Performance at PT Duta Paramindo Sejahtera
This study aims to determine whether there is an effect of work quality on employee performance. The method used is a quantitative approach with data collection through a questionnaire. The sample of respondents was taken using a saturated sample technique of 62. The data collection technique used a closed questionnaire or questionnaire with alternative answers using a Likert scale. analysis tool using simple linear regression analysis using t test. The results of this study are: work quality partially has a positive and significant effect on employee performance. Employee Performance variable can be explained by the variation of the independent variable work quality of 84.5%. While the remaining 15.5% can be explained by other factors or other variables outside variables studied such as work motivation, leadership style and others
Copyright (c) 2022 SMART : Management Journal
The Influence of Product Quality, Price and Word of Mouth on Consumer Purchasing Decisions in Furniture Stores
This study aims to empirically examine the effect of product quality, price, and word of mouth on consumer purchasing decisions (an empirical study of Udin Mebel Sukajaya Store). The Udin Mebel store experienced fluctuating sales, this was caused by a new competitor opening a furniture store in the Sukajaya area. The samples taken from this study were 100 consumers of Udin Furniture Sukajaya Shop. The sampling technique in this study used incidental sampling, with the criteria that consumers had made purchases and made purchases more than once at Udin Furniture Stores. The analytical tool used is the survey method or distributing questionnaires to consumers/samples. The data analysis technique used in this study is descriptive quantitative and multiple linear regression assisted by using the SPSS version 25.0 application. The results of the study partially show that product quality, price, and word of mouth have a positive and significant effect on consumer purchasing decisions and simultaneously have an influence on consumer purchasing decisions at Udin Mebel Sukajaya Store. The coefficient of determination value is 0.452. This shows that the effect of the independent variable on the purchasing decision process is 45.2%. at the same time, the remaining 54.8% is influenced by other factors not examined in this study. Based on the results it is shown that the independent variable partially has a positive and significant influence on the dependent variable. Product quality, price, and Word of Mouth can simultaneously influence consumer purchasing decisions at the Udin Mebel Sukajaya Store.
The Influence of Marketing Mix and Healthy Lifestyle On Decisions To Purchase Herbalife Nutrition in Banda Aceh City
This research aims to examine the influence of the marketing mix and healthy lifestyle behavior on the decision to purchase Herbalife products. The sample in this study was 98 people. Research data was collected through questionnaires. Hypothesis testing is carried out using multiple linear regression analysis to determine the effect of the independent variable on the dependent variable. The results show that marketing mix partially influences the decision to use the product, a healthy lifestyle partially influences the decision to use the product. Finally, the marketing mix and healthy living behavior simultaneously influence the decision to use the product.
Analysis of Job Protection on the Performance of Indonesian Migrant Workers through Job Placement Mediation
Professional workers are workers who are able to produce good performance. Good employee performance in an organization leads to the achievement of good income for the workers themselves. This can increase the national income of the country. The low income of people in a country, encourages them to go across national borders to become Indonesian Migrant Workers in other countries. In addition, the policy issued by the government regarding the placement of PMI abroad has also become a solution to domestic economic problems. namely reducing unemployment. This study uses quantitative methods, by conducting questionnaires, interviews and observations on PMI from Medan who departed for Malaysia. Hypothesis testing using SEM analysis at a confidence level of 95% (α = 0.05) to 100 research respondents. The results of this study are that there is a positive and significant effect of job protection on job placement, there is a positive and significant effect of job placement on the performance of Indonesian migrant workers and there is a positive and significant effect of job protection on the performance of migrant workers through job placement as an intervening variable.
Strategy of Celebrity Endorser Usage to Increase Sales Performance at Online Shop Hello Friday
This study aims to determine and analyze the strategies and criteria of success in using celebrity endorsers to increase sales of accessories at the online shop Hello Friday and the factors that are considered in buying accessories products. The sampling technique was determined using a questionnaire sheet and direct interview guidelines with the Hello Friday online shop owner. The analytical method used is a qualitative research method with a descriptive approach. The results show that a celebrity who is able to communicate well / smoothly and the photos that can attract the attention of consumers are criteria that can influence buyers to buy, the success strategy using celebrity endorsers does attract their attention to be willing to buy accessories products at Hello. Friday and the factors that are considered before buying accessories products on Hello Friday, namely: Quality, attractive design, prices that match the quality of the goods.
Copyright (c) 2021 SMART : Management Journal
The Influences of Services and Promotion Quality to the Consumer Loyalty in The Group of Pilgrimage Guidance KBIH At-Taqwa Bekasi
This study entitled The Effect of Service Quality and Promotion Against Consumer Loyalty in the At-Taqwa Bekasi Hajj Guidance Group. The factors tested in this study are service quality and promotion as independent variables. Whereas consumer loyalty is dependent. The research method used in this study is a quantitative method. The population in this study are consumers of KBIH At-Taqwa Bekasi. Sampling in this study uses the technique of Simple Random Sampling. The analysis used in this study includes the validity test, reliability test, classic assumption test, multiple linear regression analysis, and hypothesis testing which includes t test, F test, and the coefficient of determination (R2).The results of this study indicate that the quality of service does not affect customer loyalty with a significance of 0.313> 0.055, promotion has a significant effect with a significance of 0.026 <0.05.
The Impact of Product Quality to Smartphone Buying Decisions
The use of smartphones for the millennial generation will now become a primary need which is the main requirement in supporting various activities, both telecommunications and entertainment. This study tries to analyze the various factors that influence the millennial generation in making choices in smartphone purchasing decisions with all STEKOM University students as respondents. The number of samples in this study amounted to 100 people with a sampling method using convenience sampling, namely selecting respondents based on the ease of finding or access. Data analysis using multiple linear regression methods and processed with the help of SPSS 25. Based on the test results show that price, product quality, and lifestyle have a significant and positive effect on purchasing decisions of smartphones. The variable that is the most dominant and the most influential is the price variable.
The Impact of Work Motivation and Compensation Benefit to Work Productivity at Cleaning Service Staff RSUD Bekasi