SMART : Management Journal
type: channel
description: SMART: Management Journal is a scientific journal managed by the for Research and Community Service Department (LPPM) of Institut Bisnis Muhammadiyah Bekasi, and published by the Management Study Program, Faculty of Economics and Business, Institut Bisnis Muhammadiyah Bekasi. SMART Management Journal specially published articles, ideas, concepts, theories and research results from various fields related to Management, especially related to HR Management, Marketing Management, Operational Management, Strategic Management and Digital Business. SMART Journal is published twice a year, in March and October.
publisher: Program Studi Manajemen, Fakultas Ekonomi dan Bisnis (FEB), Institut Bisnis Muhammadiyah (IBM) Bekasi
language: en
publication name: SMART : Management Journal
issn: 2746-0932
items: DAMPAK STRATEGI PEMASARAN MENGUNAKAN VOUCHER TIK TOK : STUDI KUALITATIF ‘DIGEPREKIN’ BOJONEGORO
items: PERAN HIPMI SYARIAH UNTUK MENINGKATKAN LITERASI EKONOMI SYARIAH DALAM UPAYA MENDUKUNG PERTUMBUHAN INDUSTRI HALAL DI KAB. PURWAKARTA
items: MAKNA CITRA MEREK DALAM KEPUTUSAN PEMBELIAN BAJU RENANG MEREK “SPEEDO” PADA PESERTA LOMBA PURWAKARTA AKUATIK SWIM FESTIVAL (PASF) 2026
items: THE IMPLEMENTATION OF PRODUCT QUALITY AND INNOVATION IN STRENGTHENING PURCHASE INTENTION AMONG CUSTOMERS OF HAUS BEVERAGE SHOP
items: THE EFFECT OF INNOVATION AND ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF SEBLAK MSMEs IN SOUTH CIKARANG
items: The Influence of Online Customer Reviews and Customer Trust on Repurchase Intention for Skintific Products in South Tambun
items: The Influence of Digital Marketing Development and Business Ethics on Competitive Advantage among MSMEs in Cikarang
items: The Effect of Green Product to the Purchase Decision Mediated by Brand Image of IKEA Product in Kabupaten Bekasi
items: The Effect of Excellence Service and Promotion on Customer Satisfaction in Customer Trust Mediated by Customer Trust Empirical Study at Erafone Bosih Raya Retail Store
items: The Impact of Leadership to Employee Performance at Kantor Camat Rawalumbu Kota Bekasi
items: The Impact of Service Quality and Product Quality to the Customer Satisfaction at PT Pos Inddonesia (Persero) Bekasi
items: The Antecedents of MSME Sustainability with Financial Behavior as Intervening Variable
items: The Impact of Advertising and Prices to the Interest of Gojek Online Transportation at Bekasi
items: The Impact of Service Quality and Brand Image to Customer Satisfaction Mie Gacoan Branch Juanda Bekasi
items: The Influence of Leadership and Work Conflict on Employee Productivity at the Aceh Animal Health and Livestock Service
items: The Effect of Promotion and Service Quality to Customer Satisfaction Lulu Hypermarket Branch Cakung
items: Effective Digital Marketing Strategies to Attract the Attention of Generation Z
items: The Influence of Receivable Management System and Receivable Age List on the Performance of Finance Division CV Springsof Karunindo Abadi
items: Brand Impact and Product Quality to Buying Intention Product Cosmetic Wardah at Dandan Store Bekasi
items: The Impact of Product Quality and Consumer Satisfaction to Consumer Loyalty at Mc. Donald’s Cut Meutia Kota Bekasi
items: The Impact of Job Promotion and Work Discipline To Employee Performance at Kantor Pertanahan Kota Bekasi
items: The Impact of Product Quality and Work Discipline To Work Productivity at PT Indonesia Epson – Cikarang
items: The Impact of Investment Motivation and Risk Perception on Students’ Interest in Investing In The Capital Market
items: Risk Management Strategy in Supply Chain Management
items: The Impact of Market Orientation and Product Innovation to The Marketing Performance of MSME Local Dessert (Dodol) Ibu Hj. Murnihati - Bekasi
items: The Impact of Job Motivation and Compensation Benefit to Work Productivity of Cleaning Services Staff at RSUD Kabupaten Bekasi
items: The Impact of Discount and Free Delivery Services to the Buying decisions of Shopee Customers
items: The Roles of Promotion Strategy to Increase Shampo Pantene Sales Achievement at Naga Supermarket Pondok Ungu - Bekasi
items: The Impact of Brand Image and Online Customer Review to Buying Decision of Skincare Skintific
items: The Impact of Job Quality to Employee Job Performance at PT Duta Paramindo Sejahtera

DAMPAK STRATEGI PEMASARAN MENGUNAKAN VOUCHER TIK TOK : STUDI KUALITATIF ‘DIGEPREKIN’ BOJONEGORO
type: item
description: Penelitian ini dilakukan untuk mengetahui bagaimana voucher tiktok dapat mempengaruhi penjualan di UMKM tepatnya di geprekin bojonegoro. dengan metode penelitian kuantitatif pendekatan deskriptif analisa mendalam wawancara, hasil menunjukan bahwa voucher sangat membantu meningkatkan penjualan, membuat konsumen tertarik membeli.voucher tidak hanya menarik konsumen baru tetapi juga membuat pelangan yang sudah ada lebih setia. ini sejalan dengan penelitian sebelumny bahwa program loyalitas dengan voucher membuat pelanggan lebih loyal. penelitian ini menunjukan kionsumen sekarang lebih suka yang serba instan dan cepat terutama kalangan anak muda. UMKM harus berusaha beradaptasi dengan perkembangan zaman yang serba modern, namun masih ada tantangan dalam menjalankan voucher tiktok seperti membuat konten menarik, keterbatasan sumberdaya. saran mengunakan sarana promosi secara digital sangat di anjurkan bagi pelaku umkm agar dapat memperluas jangkauan pasar dan terus mengikuti tren perkembangan zaman. dengan adanya penelitian ini diharpkan dapat membantu pelaku umkm untuk menentukan strategi pemasaran yang paling relevan dengan tren sekarang.
subject: Articles
  topic: section
subject: UMKM, strategi pemasaran, voucher tik tok, loyalitas pelanggan, peningkatan penjualan.
  topic: keywords
creator: Didi Mulyadi
creator: Jugi Jugi
rights: Copyright (c) 2026 Didi Mulyadi, Jugi Jugi https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 42
ending page: 49
doi: 10.53990/mmggy682

PERAN HIPMI SYARIAH UNTUK MENINGKATKAN LITERASI EKONOMI SYARIAH DALAM UPAYA MENDUKUNG PERTUMBUHAN INDUSTRI HALAL DI KAB. PURWAKARTA
type: item
description: Rendahnya tingkat pengetahuan masyarakat mengenai ekonomi serta keuangan Islam yang berdampak pada minimnya partisipasi dalam sistem ekonomi syariah melatarbelakangi dilaksanakannya penelitian ini dan analisis mengenai peran HIPMI Syariah dalam meningkatkan literasi ekonomi Islam serta mendukung pertumbuhan industri halal di Kabupaten Purwakarta dijadikan sebagai fokus utama sedangkan peneliti mengadopsi metode kualitatif deskriptif-analitik dengan paradigma konstruktivisme guna mencapai tujuan tersebut. Literasi ekonomi syariah serta perkembangan industri halal ditingkatkan secara efektif melalui edukasi publik dan dukungan kebijakan serta pemanfaatan teknologi digital sebagaimana ditunjukkan oleh hasil penelitian, yang mana peran strategis dijalankan oleh HIPMI Syariah melalui kolaborasi bersama pemerintah serta pelaku UMKM dan lembaga keuangan syariah dalam wujud pelatihan dan edukasi serta media digital. Namun, Berbagai kendala yang masih mencakup organisasi yang relatif baru serta koordinasi yang belum optimal dan kesenjangan akses informasi maupun keterbatasan kualitas SDM meniscayakan dilakukannya penguatan kerja sama antar pemangku kepentingan serta peningkatan kompetensi pelaksana program dan UMKM dan standardisasi materi edukasi agar literasi ekonomi Islam dapat berkembang secara merata dan berkelanjutan
subject: Articles
  topic: section
subject: Hipmi syariah, pemerintah, lembaga keuangan syariah, dan industri halal
  topic: keywords
creator: Tri Prayogi
creator: Muhammad Fakhri
rights: Copyright (c) 2026 Tri Prayogi, Muhammad Fakhri https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 22
ending page: 31
doi: 10.53990/rw007h82

MAKNA CITRA MEREK DALAM KEPUTUSAN PEMBELIAN BAJU RENANG MEREK “SPEEDO” PADA PESERTA LOMBA PURWAKARTA AKUATIK SWIM FESTIVAL (PASF) 2026
type: item
description: Penelitian ini dilatarbelakangi oleh pentingnya citra merek dalam memengaruhi keputusan pembelian perlengkapan olahraga dan khususnya pada produk baju renang. Dalam dunia olahraga renang merek tidak hanya dipandang sebagai identitas produk akan tetapi juga menjadi simbol kualitas dan kenyamanan juga profesionalisme serta prestise bagi penggunanya. Fenomena penggunaan baju renang merek SPEEDO oleh peserta Purwakarta Akuatik Swim Festival (PASF) 2026 menunjukkan adanya kepercayaan konsumen terhadap citra merek tersebut. Penelitian ini bertujuan untuk mengetahui makna citra merek SPEEDO dalam keputusan pembelian pada peserta PASF 2026. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan observasi juga dokumentasi terhadap peserta lomba PASF 2026 yang menggunakan produk SPEEDO. Informan dipilih menggunakan teknik PURPOSIVE SAMPLING berdasarkan pengalaman menggunakan produk tersebut. Hasil penelitian menunjukkan bahwa SPEEDO dimaknai sebagai merek yang memiliki kualitas tinggi dan nyaman digunakan juga mendukung performa olahraga serta memberikan rasa percaya diri dan prestise bagi penggunanya. Citra merek yang kuat tersebut memengaruhi keputusan pembelian peserta lomba karena dianggap mampu memenuhi kebutuhan fungsional maupun simbolik konsumen. Dengan demikian maka citra merek memiliki pengaruh penting dalam membentuk keputusan pembelian baju renang pada peserta lomba PASF 2026
subject: Articles
  topic: section
subject: citra merek
  topic: keywords
subject: keputusan pembelian
  topic: keywords
subject: SPEEDO
  topic: keywords
subject: perilaku konsumen
  topic: keywords
subject: renang
  topic: keywords
creator: Didi Mulyadi
creator: Shinta Dwiana
rights: Copyright (c) 2026 Didi Mulyadi, Shinta Dwiana https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 32
ending page: 41
doi: 10.53990/q3tvd523

THE IMPLEMENTATION OF PRODUCT QUALITY AND INNOVATION IN STRENGTHENING PURCHASE INTENTION AMONG CUSTOMERS OF HAUS BEVERAGE SHOP
type: item
description: This study aims to examine how product quality and innovation contribute to consumers’ purchase intention at HAUS beverage outlets. The research employed a qualitative approach by collecting primary data through interviews and direct observation to obtain a deeper understanding of consumer perceptions and purchasing considerations. The findings indicate that consistent product quality, attractive product variety, and continuous innovation play an important role in encouraging consumer interest in purchasing HAUS beverages. Product quality is reflected in taste consistency, reliability, durability, product features, and visual appeal, while innovation is demonstrated through menu development and service strategies such as the mobile outlet concept known as “Huling” or Haus Keliling. The IFAS and EFAS analyses show that HAUS has strong internal advantages, particularly in product quality and innovation, as well as external opportunities such as rapid market growth and potential collaboration with other brands. However, several challenges remain, including relatively high prices, menu limitations, intense competition, and changing consumer preferences. Therefore, HAUS needs to strengthen product standardization, maintain quality consistency across outlets, and develop innovations that align with consumer needs. By optimizing its strengths and market opportunities, HAUS can improve customer satisfaction, increase purchase intention, and strengthen business sustainability in a competitive beverage industry.
subject: Articles
  topic: section
subject: Product Quality
  topic: keywords
subject: Innovation
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: HAUS Beverage Outlet
  topic: keywords
creator: Yasin
rights: Copyright (c) 2025 Yasin https://creativecommons.org/licenses/by/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 1
ending page: 8
doi: 10.53990/a1b94735

THE EFFECT OF INNOVATION AND ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF SEBLAK MSMEs IN SOUTH CIKARANG
type: item
description: This study aims to examine the influence of innovation and organizational culture on the performance of seblak MSMEs in South Cikarang. MSMEs play an essential role in supporting local economic growth, yet they continue to face challenges related to competition, limited resources, and changing consumer preferences. Innovation is considered an important strategy for improving products, processes, and marketing practices, while organizational culture can shape work behavior, cooperation, and business sustainability. This research employed a quantitative approach by distributing questionnaires to 60 respondents who were consumers of seblak MSMEs in South Cikarang. The sample was determined using non-probability sampling and the Hair formula. The collected data were analyzed using SPSS version 26 through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results show that innovation has a positive and significant effect on MSME performance. Organizational culture also has a positive and significant effect on MSME performance. Simultaneously, innovation and organizational culture significantly influence the performance of seblak MSMEs in South Cikarang. These findings indicate that MSME actors need to continuously develop creative ideas, improve business processes, and strengthen organizational values to enhance competitiveness and business performance.
subject: Articles
  topic: section
subject: Innovation
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: MSME Performance
  topic: keywords
subject: Seblak
  topic: keywords
subject: South Cikarang
  topic: keywords
creator: Aulia Rahmah Anwar
rights: Copyright (c) 2025 Aulia Rahmah Anwar https://creativecommons.org/licenses/by/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 9
ending page: 17
doi: 10.53990/t8wr4357

The Influence of Online Customer Reviews and Customer Trust on Repurchase Intention for Skintific Products in South Tambun
type: item
description: This study investigates how online customer reviews and customer trust shape consumers' intentions to repurchase Skintific products in South Tambun. The research was designed using a quantitative approach, with primary data gathered through an online questionnaire distributed to Skintific consumers who met predetermined criteria. Because the exact population size was unknown, the sample was selected through non-probability sampling with a purposive sampling technique. A total of 105 valid responses were obtained based on the Hair formula. The data were processed using SPSS version 26 through validity and reliability testing, normality testing, multiple linear regression, partial hypothesis testing, and coefficient of determination analysis. The findings reveal that online customer reviews do not significantly encourage repurchase intention among Skintific consumers in the study area. In contrast, customer trust has a positive and significant effect on repurchase intention. These results indicate that repeat purchasing is more strongly driven by consumers' confidence in the brand, product quality, and previous experience than by the reviews they read online. Therefore, Skintific should prioritize efforts to strengthen consumer trust while continuing to manage online reviews as a supporting element in shaping consumer perceptions.
subject: Articles
  topic: section
subject: Customer Trust
  topic: keywords
subject: , Online Customer Reviews
  topic: keywords
subject: Repurchase Intention
  topic: keywords
subject: Skintific
  topic: keywords
creator: Erika Hardiyanti Kusuma Dewi
rights: Copyright (c) 2026 Erika https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 1
ending page: 11
doi: 10.53990/3th50m84

The Influence of Digital Marketing Development and Business Ethics on Competitive Advantage among MSMEs in Cikarang
type: item
description: This study aims to examine the influence of digital marketing development and business ethics on the competitive advantage of MSMEs in Cikarang. In the increasingly competitive digital business environment, MSME actors are required not only to optimize digital-based marketing strategies but also to uphold ethical values in their business operations. This research employed a quantitative approach by distributing questionnaires to 60 MSME actors in Cikarang. The collected data were analyzed using multiple linear regression. The results indicate that digital marketing development and business ethics have a positive and significant effect on MSME competitive advantage, both partially and simultaneously. However, business ethics demonstrates a stronger influence than digital marketing. These findings suggest that customer trust, transparency, honesty, fairness, and social responsibility are essential elements in strengthening sustainable business competitiveness. Therefore, MSMEs should not rely solely on digital promotion, but also integrate ethical business practices into their daily operations. The combination of adaptive digital marketing and consistent ethical conduct can help MSMEs build a stronger and more sustainable competitive position in the market.
subject: Articles
  topic: section
subject: Digital Marketing Development
  topic: keywords
subject: Business Ethics
  topic: keywords
subject: Competitive Advantage
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Henry Fransisko Paniroi
rights: Copyright (c) 2026 Henry Fransisko Paniroi https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 12
ending page: 21
doi: 10.53990/mf603c45

The Effect of Green Product to the Purchase Decision Mediated by Brand Image of IKEA Product in Kabupaten Bekasi
type: item
description: This study aims to analyze the impact of Green Products on Purchase Decisions, with Brand Image as a mediating variable. A quantitative approach was used by distributing questionnaires to 384 respondents in Bekasi Regency, who are consumers of IKEA products. Data analysis was performed using SmartPLS 3.0 software. The results of the study show that Green Products have a significant and positive impact on Purchase Decisions, both directly and through the mediation of Brand Image. Directly, Green Products enhance consumers' purchase decisions. Furthermore, Brand Image plays an important role as a mediator that strengthens the relationship between Green Products and Purchase Decisions. These findings suggest that environmentally friendly products not only attract consumer interest but also build a positive brand image. This positive brand image, in turn, contributes to the increase in consumers' purchase decisions for IKEA products. Therefore, focusing on the development and marketing of environmentally friendly products can be an effective strategy to enhance competitiveness and customer loyalty.
subject: Articles
  topic: section
subject: green product
  topic: keywords
subject: purchase decision
  topic: keywords
subject: brand image
  topic: keywords
creator: Erika Hardiyanti Kusuma Dewi
rights: Copyright (c) 2025 SMART : Management Journal
date: 2025-03-31
publication date: 2025-03-31
starting page: 91
ending page: 99
doi: 10.53990/smart.v5i2.468

The Effect of Excellence Service and Promotion on Customer Satisfaction in Customer Trust Mediated by Customer Trust Empirical Study at Erafone Bosih Raya Retail Store
type: item
description: This study aims to examine the impact of service excellence and promotion on customer satisfaction with customer trust as a mediator at Erafone Bosih Raya Retail Store. In the rapidly growing digital era, retail stores face intense competition and the need to continuously innovate in service and promotion to meet customer expectations. This research uses a quantitative approach with a survey method, where data is collected from 384 respondents who are customers of Erafone Bosih Raya. The results show that service excellence, promotion, and customer trust significantly influence customer satisfaction. Both service excellence and promotion are proven to enhance customer satisfaction both directly and through customer trust as a mediating variable. This study provides implications for retail companies to continue optimizing service quality and promotions to strengthen customer trust and loyalty, ultimately increasing their satisfaction.
subject: Articles
  topic: section
subject: excellent service
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: customer loyaltiy
  topic: keywords
subject: promotion
  topic: keywords
creator: Henry Fransisko Paniroi
creator: Erika Hardiyanti Kusuma Dewi
creator: Gladecia Naomi Angelica
creator: Wahyu Umbar Pratama
creator: Siti Ismayanti
rights: Copyright (c) 2025 SMART : Management Journal
date: 2025-03-31
publication date: 2025-03-31
starting page: 81
ending page: 90
doi: 10.53990/smart.v5i2.466

The Impact of Leadership to Employee Performance at Kantor Camat Rawalumbu Kota Bekasi
type: item
description: Leadership is important in an organization or company, with effective leadership it can certainly improve employee performance. The relationship between leaders and subordinates is also a determining factor for employee success, because employee comfort is often determined by the leadership patterns applied in the organization. This study aims to determine the effect of leadership on employee performance at the Rawalumbu Sub-District Office, Bekasi City. This research uses quantitative method by applying simple linear regression analysis and correlation test to connect leadership variable (X) with employee performance (Y). The analysis results show that there is a positive relationship between leadership variables and employee performance, where the regression equation obtained is Y = 5.231 + 0.898X. The coefficient of determination (R2) of 65.8% indicates that the leadership variable significantly affects the employee performance variable, while the remaining 34.2% is influenced by other factors not examined in this study. By implementing effective leadership, it will improve employee performance, achieve organizational goals, and improve employee performance.
subject: Articles
  topic: section
subject: leadership
  topic: keywords
subject: employee
  topic: keywords
subject: performance
  topic: keywords
creator: Putri Lestari
creator: Didi Mulyadi
rights: Copyright (c) 2025 SMART : Management Journal
date: 2025-03-31
publication date: 2025-03-31
starting page: 73
ending page: 80
doi: 10.53990/smart.v5i2.434

The Impact of Service Quality and Product Quality to the Customer Satisfaction at PT Pos Inddonesia (Persero) Bekasi
type: item
description: This study aims to determine how influential service quality and product quality are on customer satisfaction at PT Pos Indonesia (Persero) Bekasi empirically, both partially and simultaneously. This population is PT Pos Indonesia Bekasi consumers. This study used a sample of 90 respondents where the questionnaire was conducted via Google form. Sampling using the Probabillty Sampling method with a simple random sample method (Sample Random Sampling). The data analysis method uses Multiple Linear Regression Tests, with Partial and Simultaneous Hypothesis Tests processed using the SPSS Version 26.0 program. The results of this study indicate that the two independent variables, namely Service Quality and Product Quality, have a positive and significant effect both partially and simultaneously on Customer Satisfaction. In addition, in this study, service quality and product quality explain customer satisfaction by 70.4%, the remaining 29.6% is influenced by other factors.
subject: Articles
  topic: section
subject: service quality
  topic: keywords
subject: product quality
  topic: keywords
subject: customer satisfaction
  topic: keywords
creator: Risma Andriyani
creator: Venny Oktaviany
rights: Copyright (c) 2025 SMART : Management Journal
date: 2025-03-31
publication date: 2025-03-31
starting page: 66
ending page: 72
doi: 10.53990/smart.v5i2.431

The Antecedents of MSME Sustainability with Financial Behavior as Intervening Variable
type: item
description: MSMEs are an important pillar for a country's economy through their contribution to GDP and job creation. The development of MSMEs in Sleman Regency is accompanied by technological developments considering the high economic potential and growth of MSMEs in the region as previously explained. It is very interesting to study in the context of MSMEs in Sleman Regency which have great potential in regional economic development, but are indicated to face challenges in the sustainability of MSMEs due to various factors of misused financial technology advances such as online loans. MSME actors in Sleman Regency who lack understanding of financial aspects make the MSMEs they run go bankrupt due to high interest from illegal online loans. This study aims to empirically test the effect of financial literacy, financial inclusion, and fintech on the sustainability of MSMEs with financial behavior as an intervening variable. The type of data used in this study is primary data using quantitative methods. This study was conducted on MSME actors in Sleman Regency who use fintech with a total of 233 respondents processed. The sampling method uses a purposive sampling technique and data was taken in October – November 2024. Hypothesis testing in this study uses the SmartPLS4 application as a data processing tool. The results of this study indicate that financial literacy, fintech, and financial behavior have a positive effect on the sustainability of MSMEs, while financial inclusion does not affect the sustainability of MSMEs. Financial literacy and financial inclusion have a positive effect on financial behavior, while fintech does not affect financial behavior. And financial behavior mediates the positive influence of financial literacy, financial inclusion on the sustainability of MSMEs, while financial behavior does not mediate the influence of fintech on the sustainability of MSMEs.
subject: Articles
  topic: section
subject: financial inclusions
  topic: keywords
subject: financial literacy
  topic: keywords
subject: MSME
  topic: keywords
subject: fintech
  topic: keywords
subject: financial behavior
  topic: keywords
subject: sustainability
  topic: keywords
creator: Ridwan Nur Alamsyah
creator: Rizal Yaya
rights: Copyright (c) 2025 SMART : Management Journal
date: 2025-03-31
publication date: 2025-03-31
starting page: 46
ending page: 65
doi: 10.53990/smart.v5i2.428

The Impact of Advertising and Prices to the Interest of Gojek Online Transportation at Bekasi
type: item
description: This study aims to determine and analyze the effect of advertising and price attractiveness on customer interest in online motorcycle taxi transportation services. Research in this thesis using quantitative methods. The variables linked in this study are Advertising and Price Attractiveness (X) and Purchase Intention (Y). The data sources used consisted of primary data, namely data obtained directly from research respondents via questionnaires, observation. The population in this study were consumers who use gojek transportation services in Bekasi, totaling 30 people. Sampling used the entire population, amounting to 100 people. Methods of data analysis using correlation techniques with the product moment peorson formula, cromback alpha, and multiple linear regression with the help of the SPSS program. The results showed that advertising attractiveness and price as independent variables had a direct positive effect on customer interest as the dependent variable, indicated by the regression values ​​of 0.369 and 0.548. Thus, the increase in interest is influenced by advertising and price attractiveness of 37% and 54%.
subject: Articles
  topic: section
subject: advertising
  topic: keywords
subject: attractiveness
  topic: keywords
subject: customer interest
  topic: keywords
subject: pricing
  topic: keywords
creator: Muhammad Ridwan
creator: Ramanda Rahmawati
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-10-31
publication date: 2024-10-31
starting page: 36
ending page: 45
doi: 10.53990/smart.v5i1.406

The Impact of Service Quality and Brand Image to Customer Satisfaction Mie Gacoan Branch Juanda Bekasi
type: item
description: This research was conducted to determine how the quality of service affects customer satisfaction and how the brand image affects customer satisfaction at Mie Gacoan Juanda Bekasi. The purpose of this study was to examine and measure whether the implementation of service quality and brand image at Mie Gacoan Juanda Bekasi was appropriate. The research method used in this study uses a quantitative approach. This study uses independent variables, namely service quality and brand image. The dependent variable of this study is customer satisfaction. The population in this study were consumers of Mie Gacoan Juanda Bekasi branch. The sample in this study consisted of 140 respondents, taken using the Accidental Sampling technique. Data collection using questionnaires distributed directly to respondents. The analysis and research methods used are validity test, reliability test, descriptive analysis, classical assumption test, multiple linear regression, correlation coefficient, determination coefficient and t test. The results of the study indicate that there is a positive and significant statistical influence between service quality and brand image partially on consumer satisfaction in Mie Gacoan products, Juanda Bekasi branch, this is proven based on the results of the t-test of the service quality variable (X1) of 9.385> ttable 1.977 and the brand image variable (X2) of 4.035> ttable 1.977. So it can be interpreted that Service Quality and Brand Image partially have a positive and significant effect on Consumer Satisfaction.
subject: Articles
  topic: section
subject: customer focus
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: brand image
  topic: keywords
creator: Pandapotan Sitompul
creator: Ahmad Ziddan
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-10-31
publication date: 2024-10-31
starting page: 26
ending page: 35
doi: 10.53990/smart.v5i1.405

The Influence of Leadership and Work Conflict on Employee Productivity at the Aceh Animal Health and Livestock Service
type: item
description: This study aims to analyze the influence of leadership and work conflict on employee productivity at the Aceh Animal Health and Livestock Service. Data were collected through questionnaires from 92 respondents and documentation studies. The data analysis in this study utilized multiple linear regression analysis, F-test, and t-test to determine the simultaneous and partial effects of independent variables on the dependent variable at a 95% confidence level (α = 0.05). The results of the study, based on the simultaneous test, indicate that leadership and work conflict variables significantly influence employee productivity at the Aceh Animal Health and Livestock Service. Likewise, partially, leadership and work conflict have a significant impact on employee productivity at the Aceh Animal Health and Livestock Service.
subject: Articles
  topic: section
subject: leadership
  topic: keywords
subject: work conflict
  topic: keywords
subject: employee productivity
  topic: keywords
creator: Nurul Khadimah
creator: Amelia Amelia
creator: Mirza Murni
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-10-31
publication date: 2024-10-31
starting page: 17
ending page: 25
doi: 10.53990/smart.v5i1.403

The Effect of Promotion and Service Quality to Customer Satisfaction Lulu Hypermarket Branch Cakung
type: item
description: The purpose of this research is to determine the effect of promotion and service quality on satisfaction customers at Lulu Hypermarket Cakung Branch both partially and simultaneously. The method used is a quantitative method. The sampling technique used was random sampling with a sample of 96 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, normality tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis testing and coefficient of determination. Promotion has a significant effect on customer satisfaction with both variables having a moderate level of relationship with a coefficient of determination of 707%. Hypothesis testing obtained tcount>ttable or (3.579>0.263). Thus, H0 is rejected and Ha1 is accepted, meaning that there is a significant influence between promotion and customer satisfaction. Service quality has a significant effect on customer satisfaction, meaning that the two variables have a strong level of relationship with a coefficient of determination of 707%. Hypothesis testing obtained tcount > ttable or (5.109 > 0.263). Thus, H0 is rejected and Ha2 is accepted, meaning that there is a significant influence between service quality and customer satisfaction. Service quality and promotion have a significant effect on customer satisfaction with the regression equation Y = 4.183 + 0.435 X1. This means that the independent variable and the dependent variable have a strong level of relationship with a coefficient of determination of 707%. Hypothesis testing of the promotion variable obtained a value of Tcount>Ttable or (3.579>0.263). Thus, H0 was rejected and Ha was accepted, meaning that there was a significant simultaneous influence between promotion on customer satisfaction at Lulu Hypermarket. Hypothesis testing of the service quality variable obtained a value of Tcount>Ttable or (5.109>0.263). Thus, H0 was rejected and Ha was accepted, meaning that there was a significant simultaneo…
subject: Articles
  topic: section
subject: Promotion
  topic: keywords
subject: Service Quality
  topic: keywords
subject: Customer Satisfaction
  topic: keywords
creator: Dian Hasanah
creator: Rifdha Pratama Dewi
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-10-31
publication date: 2024-10-31
starting page: 07
ending page: 16
doi: 10.53990/smart.v5i1.400

Effective Digital Marketing Strategies to Attract the Attention of Generation Z
type: item
description: This study aims to describe effective digital marketing strategies to attract the attention of generation z. The informant in this study is 15 students who sell in the Muhammadiyah Sukabumi University. Data collection techniques use observation, interviews, and literature studies. The data analysis technique uses triangulation which includes collection, data reduction, data presentation, and conclusion drawn. The results of the study are based on questions asked to informants, namely the social media applications they have, the applications used in promotions, the strategies applied to attract the attention of Generation Z, interactions with followers, collaborations carried out, consumer involvement in content creation, and customer loyalty, explaining that it is very important that digital marketing strategies are applied to attract the attention of generation z.
subject: Articles
  topic: section
subject: digital marketing
  topic: keywords
subject: strategy
  topic: keywords
subject: creative
  topic: keywords
subject: generation z
  topic: keywords
creator: Silvy Legiana Hermawan
creator: Alhidyatullah Alhidayatullah
creator: Heni Susanti
creator: Hera Siti Hapsari
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-10-31
publication date: 2024-10-31
starting page: 01
ending page: 06
doi: 10.53990/smart.v5i1.397

The Influence of Receivable Management System and Receivable Age List on the Performance of Finance Division CV Springsof Karunindo Abadi
type: item
description: his research was carried out to be able to find out the effect of the account receivablemanagement system and aging schedule of account receivable on the performance of the Finance Division CV. Springsof Karunindo Abadi. The research was conducted in the CV. springsof karunindo abadi which is located in the Tambun Bizhub Blok F1 Jl. SultanHasanuddin KM 41 No.2. The purpose of this research is to analyse whether the application of the account receivable management system and the aging schedule of account receivable on the CV. Springsof Karunindo Abadi has been appropriate. Ther esearch methods used are mixed methods, quantitative methods and qualitative methods. The subject of this research is the consumer and employee of CV. Springsof Karunindo Abadi. Using purposive sampling techniques of 84 respondents, interviews, observations, and documentation, it could dig deeper into the information. The results of quantitative research using SPSS program version 26.0 indicate that the account receivable management system (X1) and the aging schedule of account receivable (X2) have a positive effect. This is demonstrated by the t test of the variable X1, which is 5,290 > t table 1,990 and the Variable X2 which is 3,565 > t Table 1,990. Based on the f test where the value of f is 61,132 greater than the f table 3,109 and the determination coefficient result (R2), which if changed in the form of a percentage of 60,2% and the remaining value of 39,8% is influenced by other variables not included in this studymodel. The findings of the qualitative method show that the account receivable management system and the aging schedule of account receivable play an important rolein the performance of the Finance Division
subject: Articles
  topic: section
subject: finance management
  topic: keywords
subject: account receivable
  topic: keywords
subject: Aging Schedule
  topic: keywords
subject: Job Performance
  topic: keywords
creator: Dwi Astuti
creator: Hani Nurchaerani
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-03-31
publication date: 2024-03-31
starting page: 94
ending page: 100
doi: 10.53990/smart.v4i2.377

Brand Impact and Product Quality to Buying Intention Product Cosmetic Wardah at Dandan Store Bekasi
type: item
description: This study aims to determine: (1) Brand Influence on Purchase Intention, (2) Product Quality on Purchase Intention, (3) Brand Influence and Product Quality on Purchase Intentions. The population in this study were customers who had purchased Wardah products at Margayu Dandan Stores, Bekasi City. This study took 100% of the population and 50 samples. The data collection method is through a questionnaire prepared based on a Likert Scale. The analytical method used is multiple linear regression. Based on the research results, it was processed using the IBM SPSS Version 26.0 program. Changes in brand and product quality have a partially significant effect on purchase intention as seen from the results of the t test in table 4.18. This research technique uses the Non Probability Sampling method. The data collection method is through a questionnaire prepared based on a Likert Scale. The analytical method used is multiple linear regression.
subject: Articles
  topic: section
subject: brand
  topic: keywords
subject: product quality
  topic: keywords
subject: buying intention
  topic: keywords
creator: Abdurrahman Sang
creator: Sayyida Ayyas
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-03-31
publication date: 2024-03-31
starting page: 84
ending page: 93
doi: 10.53990/smart.v4i2.373

The Impact of Product Quality and Consumer Satisfaction to Consumer Loyalty at Mc. Donald’s Cut Meutia Kota Bekasi
type: item
description: This study aims to determine: (1) Effect of Product Quality on Consumer Loyalty, (2) Effect of Consumer Satisfaction on Consumer Loyalty, (3) Effect of Product Quality and Consumer Satisfaction on Consumer Loyalty. The population in this study were consumers of McDonald's Cut Meutia Bekasi City in the December 2022 period of 4,650 people. This study used the slovin formula to determine the number of samples and as many as 98 people became the sample. This research technique uses probability sampling technique, with Simple Random Sampling derivatives. The data collection method is through a questionnaire that is arranged based on a Likert scale. The analytical method used is multiple linear regression. Based on the results of the research processed using the IBM SPSS version 26.0 program, the results of the research with this t test indicate that the dependent variable Product. Quality (X1) has a positive and significant effect on the independent variable Consumer Loyalty (Y) can be seen by the value of t count 8.139 > value of t table namely 1,985 and a significant value is 0.000 <0.05. For the dependent variable Consumer Satisfaction (X2) has a positive and significant effect on the independent variable Purchase Intention (Y) seen from the t-count value of 10.899 > t-table value of 1.985 and a significant value of 0.000 <0.05. The results of the f test were obtained with a calculated f value of 60.374 > f table value of 3.091 and a significant level of 0.000 <0.05, meaning that Product Quality and Consumer Satisfaction have a positive and significant effect on Consumer Loyalty. While the results of the determination test obtained R² 0.560. This means that Product Quality and Consumer Satisfaction on Consumer Loyalty is 56% and the remaining 44% is influenced by other variables.
subject: Articles
  topic: section
subject: Product Quality
  topic: keywords
subject: Consumer Satisfaction
  topic: keywords
subject: Customer Loyalty
  topic: keywords
creator: Bambang Aviantono
creator: Chindy Laura
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-10-31
publication date: 2023-10-31
starting page: 51
ending page: 59
doi: 10.53990/smart.v4i1.371

The Impact of Job Promotion and Work Discipline To Employee Performance at Kantor Pertanahan Kota Bekasi
type: item
description: The study aims to see if promotions and job discipline have affected the performance of employees at the bekasi city land office. The population in this study is the staff at Bekasi city land office. The sample pickup uses a population of 30. Data analysis methods use a correlated technique with product product, cromback alpha, and linear regression with the help of SPSS programs. Studies show that promotion (x1) has significant effect on the performance of employees (y) (sig. 0.002 < 0.05) and value t count (3.328) > t table on the right (1.672) and for t table on the left of the table (2.042). Work discipline (x2) has significant effect on the performance of employees (y) (sig. 0,000 0.05) and the value of t count (3.904) > t table on the right (1.672) and for t on the table on the left for (2,042). As for the results of the test f of promotion (x1) and work discipline (x2) have significant impact on the performance of employees (y) (sig. 0,000 0.02) and the value off count (7.750) > f table (4.170).
subject: Articles
  topic: section
subject: job promotion
  topic: keywords
subject: work discipline
  topic: keywords
subject: employee performance
  topic: keywords
creator: Rini Ardista
creator: Annisa Triwandini
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-10-31
publication date: 2023-10-31
starting page: 38
ending page: 50
doi: 10.53990/smart.v4i1.370

The Impact of Product Quality and Work Discipline To Work Productivity at PT Indonesia Epson – Cikarang
type: item
description: Work productivity is a result seen in terms of the quality and quantity of goods and services, based on the time and standars set by the company. To increase work productivity, it is necessary to pay attention to discipline in work and carry it out and obey it by all employees, because discipline in work can affect the quality of the product produced. The research aims to find out how much product quality and work discipline together influence work productivity at PT Indonesia Epson Industry. This research uses a descriptive method with data collection the form of questionnaires and observations. The sample in this research was 100 employees of PT Indonesia Epson Industry. The analytical too used in this research uses the SPSS 26.0 program. The results of the study with a significance level of 0.05 show that there is a significant effect of product quality and work discipline on work productivity. This is evidenced by the significance level of 0.05, with the t count > t table Likewise, product quality and work discipline have a significant effect on work productivity simultaneously. This is evidenced by the results of the F count > F table = 105.721 > 3.09. There is a significant relationship between product quality and work discipline on work productivity, this is evidenced by a significant value of f change of 0.000 < 0.05. The relationship between product quality and work discipline has a positive relationship, as seen from the R value of 0.828.
subject: Articles
  topic: section
subject: product quality
  topic: keywords
subject: work discipline
  topic: keywords
subject: work productivity
  topic: keywords
creator: Aditya Putra Kusuma
creator: Intan Herfiyani
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-10-31
publication date: 2023-10-31
starting page: 20
ending page: 37
doi: 10.53990/smart.v4i1.369

The Impact of Investment Motivation and Risk Perception on Students’ Interest in Investing In The Capital Market
type: item
description: The purpose of this study is to find out and explain the impact of motivation and financial literacy on students' interest in investing in the capital market. The method used is descriptive with a quantitative approach. The data of this study is students of the University of Muhammadiyah Sukabumi with a population of 4000, so samples were taken using web.raosoft.com sample size with a confidence level of 90% and with an error rate of 10% so that a sample of 100 respondents was obtained. Meanwhile, the data collection method in this study uses a questionnaire through a google form in the form of statements from respondents. The results of the study show that motivation and risk perception have a positive and significant impact on students' interest in investing in the capital market, where the impact is 62.3%.
subject: Articles
  topic: section
subject: investment motivation
  topic: keywords
subject: risk perceptions
  topic: keywords
subject: investment interest
  topic: keywords
subject: capital market
  topic: keywords
creator: Chera Anggaraeni
creator: Alhidyatullah Alhidayatullah
creator: Meutia Tazkia
creator: Nuryatul Faridah
creator: Muhammad Iqbal
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-03-31
publication date: 2024-03-31
starting page: 73
ending page: 83
doi: 10.53990/smart.v4i2.357

Risk Management Strategy in Supply Chain Management
type: item
description: The problem faced by office stationery MSMEs is the high price from suppliers to reduce the number of suppliers and the number of competitors in both offline and online stores. The purpose of this study is to know and explain risk management strategies in supply chain management carried out by MSMEs stationery D'UNIC. The method used in this research is qualitative, while the data collection method uses literature study, observation, and interviews. The informant in this study was the leader of the MSMEs stationery D'UNIC office. The analysis technique used in this study is the triangulation of source and time. The results of the study explain that the strategy used by D'UNIC office stationery MSMEs in risk management and supply chain management is to improve the services provided to consumers. As well as working with several suppliers who provide cheaper prices and provide waivers to increase stock at the beginning with a payment system at the end. The strategies taken by D'UNIC office stationery MSMEs to date have been quite successful.
subject: Articles
  topic: section
subject: strategy
  topic: keywords
subject: risk management
  topic: keywords
subject: supply chain management
  topic: keywords
subject: D'UNIC
  topic: keywords
creator: Alhidayatullah Alhidayatullah
creator: Muhammad Khairul Amal
creator: Muh. Abdul Aziz
creator: Chieka Putri Anjani
rights: Copyright (c) 2024 SMART : Management Journal
date: 2024-03-31
publication date: 2024-03-31
starting page: 67
ending page: 72
doi: 10.53990/smart.v4i2.309

The Impact of Market Orientation and Product Innovation to The Marketing Performance of MSME Local Dessert (Dodol) Ibu Hj. Murnihati - Bekasi
type: item
description: This research aims to determine the influence of market orientation and product innovation on marketing performance at the Dodol Industrial Center, Ibu Hj. Murnihati Kp. Ceger Bekasi District empirically, both partially and simultaneously. This population is employees and consumers of the Dodol Industrial Center, Mrs. Hj. Murnihati Kp. Ceger, Bekasi District, this research used a sample of 60 respondents where the questionnaire was carried out via Google. From sampling using the Nonprobability Sampling method with the saturated sampling method (Census) Data analysis method using Multiple Linear Regression Test, with Partial and Simultaneous Hypothesis Testing processed using the SPSS Version 26.0 program. The results of this research show that the two independent variables, namely Market Orientation and Product Innovation, have a positive and significant effect, both partially and simultaneously, on the dependent variable Marketing Performance. In addition, in this research, Market Orientation and Product Innovation explain Marketing Performance by 82.8%. The remaining 17 .2% is influenced by other factors.
subject: Articles
  topic: section
subject: marketing orientation
  topic: keywords
subject: product innovation
  topic: keywords
subject: marketing performance
  topic: keywords
creator: Abdurrahman Sang
creator: Lala Lala
rights: Copyright (c) 2024 SMART : Management Journal
date: 2023-10-31
publication date: 2023-10-31
starting page: 12
ending page: 19
doi: 10.53990/smart.v4i1.308

The Impact of Job Motivation and Compensation Benefit to Work Productivity of Cleaning Services Staff at RSUD Kabupaten Bekasi
type: item
description: The current challenges of globalization are certainly the demands of every country to be more competitive. Human resources in a country will affect the progress of the country, one of which is the success of the company. The success of a company depends on the level of individual work productivity contained in it. Employee productivity levels are influenced by motivation and compensation. The purpose of this study is to determine the effect of motivation and compensation on the work productivity of cleaning service employees at the Bekasi District Hospital. This research method uses a quantitative approach with data collection in the form of a questionnaire. The total population in this study is 129 employees and a sample of 98 employees. As for the data analysis by instrument test, analysis prerequisite test and hypothesis testing. Based on the results of this study, it shows that motivation and compensation affect the work productivity of cleaning service employees at the Bekasi District Hospital. Motivation and compensation have an effect of 42.4% on employee work productivity. While the remaining 57.6% is influenced by other variables outside of this study. The conclusion of this study is that motivation influences the work productivity of cleaning service employees at Bekasi Regency Hospital, compensation affects the work productivity of cleaning service employees at Bekasi Regency Hospital, motivation and compensation affects the work productivity of cleaning service employees at Bekasi Regency Hospital.
subject: Articles
  topic: section
subject: motivation
  topic: keywords
subject: compensation
  topic: keywords
subject: work productivity
  topic: keywords
creator: Puji Astuti
creator: Didi Mulyadi
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-03-31
publication date: 2023-03-31
starting page: 90
ending page: 100
doi: 10.53990/smart.v3i2.307

The Impact of Discount and Free Delivery Services to the Buying decisions of Shopee Customers
type: item
description: This research aims to find out how discounts and free shipping promos affect purchasing decisions on Shopee e-commerce The method used uses a quantitative approach with data collection techniques through questionnaires. The technique used used purposive sampling as many as 89 respondents. The data obtained in this study were analyzed using the SPSS Ver 25 application. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing and multiple linear regression hypothesis testing. Which consists of F test, T test and Coefficient of Determination (R2) The results of the study are known that the discount variable does not have a significant effect on purchasing decisions, this is evidenced by the sig value of 0.712 > 0.05 and the calculated t value of 0.371 < t table 1.98761. While the variable of free shipping promo has a significant effect on purchasing decisions on Shopee e-commerce, it can be proven from the sig value of 0.000 < 0.05 and the calculated t value of 7,269 > t table 1.98761.
subject: Articles
  topic: section
subject: buying desicions
  topic: keywords
subject: ecommerce
  topic: keywords
subject: pricing
  topic: keywords
subject: promotion
  topic: keywords
creator: Rini Riyanti
creator: Elisa Baruna Putri
creator: Eva Fauziana
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-03-31
publication date: 2023-03-31
starting page: 61
ending page: 70
doi: 10.53990/smart.v3i2.306

The Roles of Promotion Strategy to Increase Shampo Pantene Sales Achievement at Naga Supermarket Pondok Ungu - Bekasi
type: item
description: This study aims to determine the role of promotion strategy in increasing sales of PT P&G Pantene shampoo product at Naga Supermarket. This study use qualitative research methods and approaches. Qualitative research make the research focus the limit of the discussion. The data this study is primary data obtained from the variable indicators used as interviews for further discussion by the respondents. This research was conducted by interviewing 10 respondents. Based on the result of the interviews, 1.) the quality of Pantene product very good and the price are in accordance with the quality of the product being sold. 2.) delivery of promotion media is easy to understand and clear so that customer are interested in buying it. 3.) promotion in the form of discount and giving gift in store really help customer so they can save customer shopping cost. 4.) the role of direct sales promotion girl can influence sales lavel and also influence costumer buying interest.
subject: Articles
  topic: section
subject: promotion
  topic: keywords
subject: strategy
  topic: keywords
subject: pricing
  topic: keywords
subject: product quality
  topic: keywords
creator: Kintan Marcella
creator: Venny Oktaviany
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-03-31
publication date: 2023-03-31
starting page: 71
ending page: 77
doi: 10.53990/smart.v3i2.305

The Impact of Brand Image and Online Customer Review to Buying Decision of Skincare Skintific
type: item
description: The purpose of this study is to focus the analysis to determine whether there is an effect of brand image and online customer reviews on purchasing decisions.brand image and online customer reviews on skintific skin care purchasing decisions. Distributing questionnaires to 100 tiktok users and following the tiktok @skintific.id account with a sampling technique using purposive sampling.with sampling techniques using purposive sampling. The research method used used is the causal associative method. Data analysis techniques using inferential analysis testers inferential analysis tester, research instrument tester, classical assumption tester, simple linear regression analysis hypothesis tester and determination coefficient tester and test the coefficient of determination (R2) with the help of the SPSS version 25 application program 25. The results of this study indicate that brand image and online customer reviews have a positive effect on purchasing decisions. positive effect on purchasing decisions of 0.000 &lt; 0.05 and 99.16 &gt; 3.09 while the coefficient of determination (R2) influences brand image and online customer reviews. Coefficient of determination (R2) of the effect of brand image and online customer reviews on purchasing decisions amounted to 67.2% and the influence of other variables amounted to 32.8%.
subject: Articles
  topic: section
subject: brand image
  topic: keywords
subject: customer online review
  topic: keywords
subject: buying decisions
  topic: keywords
creator: Bunga Tahta Amalia
creator: Dian Hasanah
rights: Copyright (c) 2023 SMART : Management Journal
date: 2023-03-31
publication date: 2023-03-31
starting page: 53
ending page: 60
doi: 10.53990/smart.v3i2.300

The Impact of Job Quality to Employee Job Performance at PT Duta Paramindo Sejahtera
type: item
description: This study aims to determine whether there is an effect of work quality on employee performance. The method used is a quantitative approach with data collection through a questionnaire. The sample of respondents was taken using a saturated sample technique of 62. The data collection technique used a closed questionnaire or questionnaire with alternative answers using a Likert scale. analysis tool using simple linear regression analysis using t test. The results of this study are: work quality partially has a positive and significant effect on employee performance. Employee Performance variable can be explained by the variation of the independent variable work quality of 84.5%. While the remaining 15.5% can be explained by other factors or other variables outside variables studied such as work motivation, leadership style and others
subject: Articles
  topic: section
subject: Job Quality
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Sulima Dwi Anggarini
creator: Muchlas Rowi
rights: Copyright (c) 2022 SMART : Management Journal
date: 2022-10-31
publication date: 2022-10-31
starting page: 33
ending page: 42
doi: 10.53990/smart.v3i1.299